Remove 2018 Remove Market Research Remove Millennials Remove User-Generated
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Millennials vs. Gen Z: Why Marketers Need to Know the Difference

Hubspot Marketing

In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups.

Gen Z 145
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How contact tracking tech can reconnect brands with former customers

Martech

That was the dilemma faced by Ellie von Reyn, Conductor’s Director of Demand Generation. We’ve got thousands of customers, but marketers switch companies every couple of years. We wanted to reach out to this loyal user base, but we didn’t have an easy way to do that.” Connecting with past users when they move on.

Customer 101
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Everything Social Marketers Need to Know About Generation Z

Hootsuite

Your boss is about to ask you how to market to Generation Z. You know Generation Z is a huge group with spending power of over $143 billion in the United States alone. But how do you start marketing to them? Everything you need to know about Generation Z. A bead of sweat drips down your forehead.

Gen Z 111
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14 stats that show how gaming, in-game ads and OTT entertainment have changed in the wake of Covid-19

Econsultancy

for the mobile games market between 2019 and 2024, predicting that mobile games will generate $116.1 billion in 2024, driven by growth markets such as the Middle East and Africa, Latin America, Southeast Asia, and India. In H1 2021, gaming accounted for half of all global mobile user-acquisition spending.

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Stats roundup: the impact of Covid-19 on ecommerce

Econsultancy

A new study from Juniper Research has forecast that the value of global ecommerce payment transactions will exceed $7.5 App Annie’s State of Mobile 2021 report has revealed that the total time spent by Android users in shopping apps globally came to more than 100 billion hours in 2021, up from just under 85 billion in 2020.

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B2B Lead Generation Strategies That Will Deliver Marketing ROI

Marketing Insider Group

Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. The Top B2B Lead Generation Strategies. 61% percent of businesses say that lead generation is their biggest marketing challeng e. One-size-fits-all marketing is dead.

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26 Brilliant Marketing Email Campaign Examples [+ Template]

Hubspot Marketing

Effective Email Marketing Campaigns. An email marketing campaign is as effective as its ultimate goal. Traffic Generation Email Marketing Campaigns. One of the biggest benefits of email marketing? Revenue Generation Email Marketing Campaigns. Marketing Campaign: Re-Engagement Campaign.