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20 LinkedIn Statistics That Matter to Marketers in 2020

Hootsuite

That’s a 14% increase since the end of 2018, when LinkedIn reported 590 million users. According to the latest data, that number is up 2% since 2018, when only 25% of Americans used LinkedIn. Retirees and students, on the whole, are generally not the target market. . Twitter reports around 330 million.

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10 Ways to Market to Gen Z

Power Digital Marketing

Although it may feel like marketers have just had to revisit their strategies to meet the needs of Millennials, Gen Z is vastly different than their older brothers and sisters. How Gen Z Differs from Millennials. Additionally, Gen Z witnessed Millennials struggle through massive debt. Emphasize Results.

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21 Examples of Successful Co-Branding Partnerships (And Why They're So Effective)

Hubspot Marketing

Everyone has loyalties to their favorite brands, but there's a good chance your favorite products result from two separate brands working together. One of my own beloved childhood memories was a product of co-branding: Betty Crocker partnered with Hershey's to include chocolate syrup in its signature brownie recipe. Image Source.

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30 Content Marketing Tactics You Have to Try

Neil Patel

They expect your business to solve their issue, but it’s not just your product they’re looking for. Your content marketing tactics are as important in 2021 as ever because the modern consumer craves an experience. Content marketing ticks nearly every box for your business. What brings people to your business in 2021?

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Social Media Advertising 101: How to Get the Most Out of Your Ad Budget

Hootsuite

Pro tip: If you’ve got a tangible product, a Facebook photo ad is a great way to show it off. Show people using your product, rather than a simple photo of the product itself. With so many options, it’s critical to have solid goals and understand who your target market is and where your video will reach them.

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How to use social media personas to boost brand engagement

Sprout Social

Maybe you’re trying to reach the millennial crowd. Perhaps you’re marketing toward baby boomers. These feeds are favorites of millennials who are hungry for humor rather than traditional restaurant marketing fare. A post shared by dennysdiner (@dennysdiner) on Sep 30, 2018 at 5:43pm PDT. Not at all.

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The essential guide to Snapchat for business

Sprout Social

Snapchat’s users doubled after the introduction of Stories, going from 200 million monthly active users to over 400 million in 2018. Meaning Snapchat is a great place to engage with one of the most sought-after market segments in the world—millennial women. Young people are a valuable market. Product teases.