Content Marketing Institute

DECEMBER 11, 2018

You can’t have good demand generation, or good PR, or good product marketing without a commitment to meeting your audience’s needs with valuable and interesting content – the essence of content marketing. Allison Wert , content marketing manager, Frontline Education. Why don’t you share it with us in the comments section?

Content Marketing 111

Content Marketing Whitepaper PR Marketers 111

Content Marketing Institute

JULY 24, 2018

We asked the presenters at Content Marketing World 2018 to share what they would do. 100,000: Invest in a research project with the goal of uncovering meaningful data that can be presented in a white paper, featured on our website, and distributed in snackable bites across all our communications channels. CMWorld Click To Tweet.

Whitepaper 111

Whitepaper Content Marketing Direct Mail User-Generated 111

Animalz blog

MAY 22, 2025

Matt Hummel VP of Marketing at Pipeline360 June 17, 2025 Matt reveals how Pipeline360 turned whitepaper delivery into a one-to-one ABM engine. So once upon a time, from 2018 to 2022, I led a large content and web team at UiPath. Her mantra: create value, not noise and she shows how to do it. Let’s talk about enterprise.

Content Marketing 57

Content Marketing Whitepaper Marketers Marketing 57

Hootsuite

SEPTEMBER 16, 2022

Source: Acquire White Paper. Domino’s promotional PR stunt. — Domino's Pizza UK (@Dominos_UK) February 14, 2018. News outlets across the world picked up on the PR stunt, spreading awareness and solidifying Domino’s brand personality as the off-beat joker it is. Decathlon UK nurturing sales opportunities.

PR 124

PR Whitepaper eCommerce Retail 124

Marketing Insider Group

JUNE 15, 2020

In 2018, we observed that the majority of C-Level users came from companies of between 1-20 employees. While this is nearly a complete reversal of the trend from 2018, companies of 1,000 employees or less still represent 38.3% Advertising/Marketing/PR. The C-Suite Gets Engaged. Retail Information Technology – Software.

Whitepaper 108

Whitepaper Information Technology Manufacturing Marketers 108

Content Marketing Institute

MAY 11, 2018

Executives, chief evangelists, and product managers are great for co-producing white papers, books, and dynamic speeches. At most companies, that’s covered by PR and analyst relations teams who work to earn coverage from journalists, bloggers, and top-tier analyst firms. Influencer marketing serves a deeper part of the funnel.

Influencer Marketing 111

Influencer Marketing Branding Whitepaper Thought Leadership 111

Content Marketing Institute

FEBRUARY 4, 2019

Stone Temple Consulting in 2018 explored the volatility and other trends around featured snippets. You still produce videos, infographics, white papers, and blog posts to reinforce your status in an industry while supporting social media , e-mail, and other marketing efforts. Click To Tweet. Create and modify content for SEO.

SEO 111

SEO Whitepaper Advertising Advertisers 111