SocialPilot

FEBRUARY 9, 2024

Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Email Marketing + Dela Quist Jeanne Jennings Jordie Van Rijn Elliot Ross Skip Fidura Chad S.

Digital Marketing 94

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 94

Neil Patel

JUNE 1, 2021

Another popular use of YouTube is to learn and get more information about products and brands via product reviews. That’s what a post from the Think With Google platform , a source for market trend insights, shows. That is, not just sell products and services. 20 Great YouTube Video Ideas. Review Videos.

User-Generated 141

User-Generated Video Marketing Place Product 141

Marketing Insider Group

DECEMBER 29, 2020

Provide educational content through video marketing, pillar pages, podcasts, and blogging to gain traction and build authority online. consumers listened to podcasts in 2020, up from 44% in 2018. Video Marketing and Sales. Mobile video consumption increases by 100% every year. Agile Marketing.

Market Trends 144

Market Trends Digital Marketing Marketing Marketers 144

Sprout Social

DECEMBER 8, 2020

It’s impossible to open up a major social platform now and not see a video post. Videos range from short promotional videos on Instagram to quick trailers on Twitter to longer livestreams on Facebook. Videos encompass a wide range of topics and are consumed by many people around the world. Explainer videos.

Video Marketing 126

Video Marketing Place Product Branding 126

Sprout Social

MAY 2, 2018

For decades, dentists relied almost exclusively on reputation and word of mouth marketing to help them build their practice. But it’s 2018 and more likely than not, your audience is on social. Just like any other industry, there are ways to better attract, retain and ultimately market to your patients.

Social Media Marketing 111

Social Media Marketing Marketing Marketers Non-Profit 111

Backlinko

JANUARY 8, 2024

In this guide, I’m going to cover: The 100 most searched terms on YouTube The 50 most subscribed YouTube channels The 10 most viewed channels on YouTube How marketers can leverage YouTube stats I’ll also show you how to find YouTube keywords to enhance your video marketing campaigns. T-Series (239.77 Vlad and Niki (82.23

Entertainment 86

Entertainment Analytics Video Marketing Promotion 86

Hubspot Marketing

OCTOBER 27, 2022

To achieve this, you might implement a content strategy that focuses on SEO to increase your website's visibility on the search engine results pages (SERPs) and drive traffic to your products or services. Ideally, your product or service solves a problem you know your audience has. Promote your content. What makes you unique?

eBook 145

eBook User-Generated Inbound Marketing Marketing Plan 145

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. With an extra $1,000 I’d buy a better microphone and camera for my video productions. Michael Brenner , CEO, Marketing Insider Group.

Whitepaper 103

Whitepaper Content Marketing Direct Mail User-Generated 103

Hootsuite

JULY 21, 2020

How many times your video was watched for more than 2 seconds. Gives you an idea of your ROI if you spent money to promote your video. How many times users watched a quarter of your video. How many times users watched half your video. How many times users watched ¾ of your video. Estimated cost per view.

Analytics 144

Analytics Promotion Social Media Marketing Management 144

Hubspot Marketing

SEPTEMBER 17, 2018

Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. It’s no longer just one piece of your overall marketing plan. Video has absolutely dominated social. So … video is cheaper and easier than ever. What has 2018 seen?

Video Marketing 145

Video Marketing Marketing Marketers Transform 145

Hubspot Marketing

DECEMBER 11, 2019

Yes, in 2019, marketing to both generations as if they're the same demographic might persuade those born on the cusp of each age group to buy your products. Aside from what I’ve learned as a marketer, I can also speak on this topic from a personal standpoint. According to a recent study , millennials watch online videos for 2.4

Gen Z 145

Gen Z Millennials Finance Education 145

Rock Content

MAY 22, 2020

When we talk about interactive video, perhaps the first thing that comes to mind is the “Bandersnatch” episode from Black Mirror, especially considering the popularity that the Netflix production has achieved, becoming a benchmark for innovation in this segment. What are the benefits of using interactive video?

Marketing Strategy 72

Marketing Strategy Millennials Marketing Marketers 72

Hubspot Marketing

MARCH 4, 2019

There are hundreds of content marketing tools available, some free or cheap and some very expensive. They also serve tons of different purposes, from content ideation to production to promote, optimization, and more. The content marketing technology landscape is growing every year. Meta, right? Image Source.

Content Marketing 108

Content Marketing Analytics Marketing Marketers 108

Neil Patel

DECEMBER 8, 2020

In 2017, Facebook launched its answer to the burgeoning streaming video market: Facebook Watch. Through Watch, users could view both scripted and live video from professional networks, brands, influencers, and everyday people. In 2018, they launched it globally, and the service took off like a rocket. Include a CTA.

Analytics 129

Analytics Customer loyalty Price Place 129

Moz

JUNE 23, 2020

How can you harness the vast power of Google data to gain special insight into city- and product-level brand awareness? Phil Nottingham, Brand and Video Marketing Strategist, Phil Nottingham Ltd. Rob Ousbey, VP Product, Moz. 10:50am – Stream 1 – How to Promote Your Content Like a Boss. Creating content is easy.

Thought Leadership 80

Thought Leadership PR CMO SEO 80

Content Marketing Institute

OCTOBER 8, 2018

I’m talking about rethinking the model of video marketing itself. As an agency owner, I’ve analyzed hundreds of YouTube channels and thousands of videos over the years that use the old model. HANDPICKED RELATED CONTENT: How to Establish the Best Social Media KPIs for Your Content Marketing Goals. Inadequate promotion.

Video Marketing 109

Video Marketing Key Performance Indicator Whitepaper Marketing 109

Moz

JUNE 23, 2020

How can you harness the vast power of Google data to gain special insight into city- and product-level brand awareness? Phil Nottingham, Brand and Video Marketing Strategist, Phil Nottingham Ltd. Rob Ousbey, VP Product, Moz. 10:50am – Stream 1 – How to Promote Your Content Like a Boss. Creating content is easy.

Thought Leadership 74

Thought Leadership PR CMO SEO 74

Hubspot Marketing

NOVEMBER 6, 2018

From P&G’s “Thank You, Mom” to American Express’s “Small Business Saturday” to Dos Equis’s “Most Interesting Man in the World,” marketing campaigns have a way of sticking with us long after an impression or purchase. They promote a focused effort that guides consumers towards a desired action. Promote a new product or service.

Direct Mail 137

Direct Mail Marketing Marketers Transform 137

Hubspot Marketing

JULY 28, 2020

As consumers have seen this content become more available at our fingertips, brands have discovered a number of new ways to implement video in their marketing. Video isn't going anywhere, but it is always expanding, changing, and evolving to fit new consumer needs and new platforms.

Gen Z 145

Gen Z Millennials Entertainment Video Marketing 145

Adobe Experience Cloud Blog

MARCH 15, 2019

Consider Levi’s November 2018 ad: To encourage Americans to vote during the midterm elections, the jean outfitter spotlighted citizens from all cultures and beliefs visiting polling places countrywide. Promote with #Hashtags. Twitter owes much of its success to its innovation of hashtags, so use them with video tweets.

Advertising 134

Advertising Advertisers Thought Leadership Education 134

Marketing Insider Group

SEPTEMBER 14, 2020

91% of B2B marketers utilize content marketing to reach customers. Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. Content Marketing Institute ). Video Marketing Statistics. (Statista).

Digital Marketing 104

Digital Marketing Marketing Strategy B2C Marketing 104

Sprout Social

DECEMBER 20, 2023

And if YouTube is your focus, BuzzSumo’s video marketing feature helps analyze and optimize your videos, surface popular video content by topic, ID gaps on competitor channels and more. BuzzSumo also has a robust influencer marketing tool. It promotes itself as easier to use and cheaper than Zendesk.

Branding 105

Branding Price Influencer Marketing Transform 105

Moz

MAY 21, 2020

Twenty-two industry thought leaders will walk you through the hottest topics of 2020, covering everything from SEO automation to modern content promotion to strategies for handling keyword research in the midst of a crisis. Founder, Backlinko How to Promote Your Content Like a Boss. VP Product, Moz TBD. Brian Dean. Izzi Smith.

Thought Leadership 70

Thought Leadership PR CMO Price 70

Marketing Insider Group

DECEMBER 8, 2020

In fact, a study by Walker Information , projected that customer experience has surpassed price and product as the key brand differentiator. So personalize your content marketing efforts. Social media is no longer just an extra channel of publishing or promoting your content. Ramp Up Your Video Marketing.

User-Generated 137

User-Generated CRM Marketing Marketers 137

Content Marketing Institute

AUGUST 6, 2018

Its marketing builder tool also makes it super-duper easy to add text overlays – vital for sound-off autoplay videos in the Facebook newsfeed because 80% of video ads on Facebook are watched with sound off.”. 80% of video ads on #Facebook are watched with sound off. Twitter Promote Mode. Click To Tweet.

Non-Profit 111

Non-Profit Marketing Marketers User-Generated 111