Search Engine Land

JANUARY 23, 2023

Your campaigns, managed by ‘Google Ads experts’ In 2019, some advertisers received an email from Google Ads with the headline: “We’ll focus on your campaigns, so you can focus on your business.” Unless advertisers opted out, they would have been added to the program automatically seven days after receiving the email.

Search Marketers 84

Search Marketers Marketing Marketers SEO 84

The CMO Survey

FEBRUARY 26, 2020

2 – Marketing Spending. Marketing budget growth dips to 7.6% compared to August 2019’s 8-year high of 8.7%. This drop may reflect last year’s actual marketing budget, which was only 5.8%. Traditional media advertising, on the other hand, continues to reflect negative growth at -.4%—slightly at present. . #3

CMO 130

CMO Retail Price New Markets 130

Hootsuite

DECEMBER 10, 2019

That’s why we interviewed more than 3,000 marketers toward the end of 2019. Social marketing and performance marketing collide. 2019 was a big year for messaging. Get the Headspace Family Plan and see what it does for you and up to 6 people, for one low price. TikTok shakes up the status quo.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. Use Retainer vs. Project Contracts. It’s all about the buyer, so go figure!

Marketing Strategy 40

Marketing Strategy Marketing Marketers Whitepaper 40

Martech

MARCH 15, 2023

This article is part of a series about designing a high-performing marketing organization. Organizations thoughtfully designed to run lean, easily adapt to changing priorities, and produce remarkable work at the speed of modern marketing, have an advantage over others. They wanted greater value from their agencies.

Marketing 94

Marketing Marketers Energy Communications 94

Hootsuite

SEPTEMBER 3, 2020

New digital divides in key demographics, a shift towards performance marketing tactics. Employers were a beacon of hope, according to the 2019 Edelman Trust Barometer , with 75% of people saying they trust their employers to do what is right—more than they trust government, media, or business in general. Very right.

CMO 145

CMO User-Generated Gen Z eCommerce 145

Econsultancy

JANUARY 28, 2022

Research from Profitwell found that customer acquisition costs (CACs) grew by around 60% in the half-decade up to 2019. With advertisers vastly increasing the proportion of their marketing spend that goes online, there’s now much more competition for the available inventory.

eCommerce 75

eCommerce Shoppers Customer Acquisition Retail 75