Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

Marketing Automation Platform 120

Marketing Automation Platform Manufacturing CRM B2C 120

Hubspot Marketing

APRIL 12, 2019

According to a 2018 Forrester report , 55% of marketing decision-makers plan to increase their spending on technology, with one-fifth of the respondents expecting to increase by 10 percent or more. All of which is to say -- if you're not using marketing automation software in 2019, you might want to reconsider.

CRM 145

CRM Transform Marketing Automation Platform eCommerce 145

Hubspot Marketing

MARCH 4, 2019

We’ll outline the top 19 content marketing tools in 2019. The 19 Best Content Marketing Tools in 2019. Google Analytics. HubSpot offers many content marketing tools, and many of them are free to try. And all-in-one WordPress plugin for marketing. Google Analytics. Google Docs. Google Optimize.

Content Marketing 111

Content Marketing Analytics Marketing Marketers 111

Marketing Insider Group

DECEMBER 28, 2020

These platforms enable better content workflows, simplify campaigns, collect and analyze data, and automate certain tasks. Check out the video below from CMWorld 2019 for a good overview. Website Analytics. Every business wants to monitor website analytics. They automate tasks that don’t need human intervention.

Marketing Automation Platform 145

Marketing Automation Platform CRM Analytics Marketing 145

Hubspot Marketing

APRIL 5, 2019

This includes segmenting, analytics, sign-up forms, templates, and even stock photos. ConvertKit platform's is simple and easy to use, although it does include other features to help build your inbound marketing program -- including forms, analytics, and their newer automation feature set. Image Source.

Inbound Marketing 144

Inbound Marketing Price Email Marketing Marketing Automation Platform 144

Hubspot Marketing

APRIL 18, 2019

As email service providers (or ESPs) continue to develop, features like A/B Testing, automation, and personalization have made the tools even more valuable to a marketer looking to engage with an increasingly fragmented audience. And, in 2019, email marketing is just as essential as it's ever been. Image source.

Email Marketing 111

Email Marketing CRM Marketing Marketers 111

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Source: 2019 CMO Survey, Deloitte. Nearly two-thirds of CMOs say demonstrating the impact of marketing actions on financial outcomes is their biggest communication challenge. * But only about one-fourth of all B2B product companies and one-third of B2B s ervice companies can prove the impact of marketing activities on revenues. *.

Transform 174

Transform CRM B2C CMO 174