SmartBrief - Marketing

FEBRUARY 21, 2025

There was lots to cover, from content generation in the era of AI to brand management to retail and shoppable ads and developing strategies for a streaming future. But being this was my first time, I focused my time on consumer privacy, which is becoming a hot issue and a moving target for those in the programmatic ad space.

CMO 52

CMO Law Advertising Advertisers 52

Marketing Insider Group

NOVEMBER 16, 2019

Today’s CMOs understand that having a customer-centric mindset and focusing on developing amazing customer experiences is the key to business growth. Adobe’s 2019 Digital Trends report names customer experience as the most exciting business opportunity for 2020 – not content marketing, social media, or any other form of digital marketing.

Customer 111

Customer CMO Marketing Marketers 111

The CMO Survey

MARCH 28, 2023

Results from the 30 th edition of The CMO Survey indicate that inflation and economic uncertainty are harming marketing spending as the C-suite retrenches and cuts costs. Brand Faces Short-term Pressures Reflecting spending cuts, investments in brand building dropped from a 12 percent increase last year to 5.5

CMO 130

CMO Finance Marketing Marketers 130

Adobe Experience Cloud Blog

DECEMBER 9, 2014

From marketing luminary Seth Godin, to Bain Capital executive Aditya Joshi, to former P&G CMO Jim Stengel, we gathered rich insights about the future of marketing. What will the marketer’s mission look like in 2020? The CMO didn’t decide on the product line or pricing or what the toxic waste policy should be. five years.

CMO 134

CMO Manufacturing Transform Marketing 134

Hubspot Marketing

JANUARY 7, 2024

The Marketing Job Market According to Statista , marketing jobs are expected to grow 10% from 2020 to 2030 — a faster rate than average for all other jobs, and likely not stopping any time soon. consumers from Salsify , 46% of shoppers will pay more for a brand they trust. Is there room for growth and innovation?

Copywriting 132

Copywriting CMO PR Social Media Marketing 132

Marketing Insider Group

OCTOBER 16, 2021

Today’s CMOs understand that having a customer-centric mindset and focusing on developing amazing customer experiences is the key to business growth. They don’t need one – their brand presence is so strong that it essentially does their marketing for them. Apple, for example, barely has an official presence on social media at all.

Customer 80

Customer CMO Customer Journey Non-Profit 80

Marketing Insider Group

JANUARY 6, 2020

Is your 2020 calendar already filling up? Attending a marketing conference is a great opportunity to learn about up-and-coming trends and new technology in the industry, network with peers, brands, and vendors, and just stir up a bit of new inspiration and enthusiasm for your work. Digital Summits. Digitalsummit.com.

Marketing 20

Marketing Marketers eCommerce Social Media Marketing 20