2020 CMO Global Marketing 
Litmus
OCTOBER 5, 2021
Businesses need CMOs more than ever before, but the role of the CMO itself has changed. Being a CMO is no longer simply about being great at marketing strategy: The CMO is now a direct influence on business growth and a critical driver of transformation. The evolution of the CMO. 5 essential CMO pivots.
Marketing Insider Group
AUGUST 10, 2020
When I recently interviewed Kathleen Schaub about the changes in marketing over her long tenure as both a CMO and the lead of IDC’s CMO Advisory Practice, she commented on what had changed most for marketing professionals. The phrase, “Man plans and God laughs” has never been more true than in 2020.
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Marketing Insider Group
NOVEMBER 10, 2020
As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing. Fred, what are your thoughts on this?
Hootsuite
AUGUST 25, 2021
From the onset of the pandemic until June 2020, spend on social media as a proportion of total marketing budget has increased 13.3% to 23.2% , according to The CMO Survey. However, now that CMOs have seen its value, they anticipate that spending on social media will climb back to 23.4% Victor (@just4victor) July 27, 2021.
Martech
JULY 22, 2021
According to Buchalter, the expansion of programmatic capabilities within OOH saw triple-digit growth for Place Exchange, even during the worst times in 2020. It looks like a comprehensive marketing operations package, and we’ve got a feeling we’ll see some more of these down the road. Former Salesforce CMO Buscemi joins Clari Board.
On24- CMO Confessions
MARCH 18, 2021
We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Danielle Levitas, former Executive Vice President of Global Marketing and Insights at App Annie and former Head of IDC’s Consumer Digital and Mobile Practice.
Marketing Insider Group
NOVEMBER 16, 2021
I cannot exactly remember when I started working with ITSMA, and leveraging their work in B2B solutions and services, but it was sometime in the mid-2000s when I led the SAP Services Marketing team for SAP North America Field Marketing. And use these insights to tell a story.
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