Martech

JULY 24, 2024

Open, Gauff was already on the radar as a sports and fashion ambassador for GenZ. (In Think beyond national boundaries: Paris sponsors are The brand sponsorship landscape is drastically different from the 2020 Tokyo Games (which took place in 2021 because of COVID-19). Before winning her first grand slam at last year’s U.S.

Gen Z 120

Gen Z Fashion Entertainment Marketing 120

Sprout Social

MAY 7, 2025

The app is used by people of all ages, but Gen Z have notable expectations from WhatsApp and businesses. WhatsApp is a uniquely powerful tool because it allows brands to tap into conversational marketing. Adidas is one of the pioneers of WhatsApp marketing, designing campaigns as far back as 2015.

Gen Z 68

Gen Z Marketing Marketers Communications 68

Hubspot Marketing

MARCH 8, 2021

And, by July 2020, global retail ecommerce sites cumulatively saw a record 22 billion monthly visits. Even before the 2020 launch of Facebook Shops , users flocked to Facebook Marketplace to find items or products being sold by residents nearby, independent sellers, or even local stores. Takeaways for Marketers.

Gen Z 145

Gen Z eCommerce Shoppers Millennials 145

Marketing Insider Group

FEBRUARY 5, 2024

Forbes) 73% of marketers find social media to be effective for their business. Zippia) 60% of TikTok’s audience comprises Gen Z users. Statista) 97% of marketers using Account-Based Marketing (ABM) report it delivers higher ROI than other marketing activities. billion by 2025.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122