Hubspot Marketing

MARCH 18, 2020

If you're trying to connect with younger audiences, like millennials or Gen Z , odds are you've thought about creating a podcast for your brand. One-third of millennials regularly listen to podcasts. ( Millennials and Gen Z are 5% more likely to listen to podcasts for professional reasons than older generations. (

Gen Z 117

Gen Z Advertising Advertisers Millennials 117

Hubspot Marketing

OCTOBER 27, 2023

Statista , 2021) Social Commerce Stats by Demographic Over 1 in 5 Gen Z, Millennial, and Gen X social media users bought a product directly in a social media app in the past 3 months. Insider Intelligence , 2021) 41% of Gen Z and Millennials make an impulse purchase online every 2-3 weeks. ( dollars in 2022. million people.

Gen Z 116

Gen Z Millennials eCommerce Social Media Marketing 116

Hootsuite

DECEMBER 17, 2019

billion dollars in advertising revenue in 2020. What’s most interesting to advertisers here is that for millennials who are watching TV screens, YouTube beats traditional TV—both basic cable and broadcast networks. The post 23 YouTube Statistics That Matter to Marketers in 2020 appeared first on Hootsuite Social Media Management.

Advertising 145

Advertising Advertisers Marketing Marketers 145

Hubspot Marketing

NOVEMBER 1, 2023

A decade ago, millennial consumers were constantly making headlines for “ killing ” certain products. From a business standpoint, millennial entrepreneurs in the 2010s saw notable success marked by increased access to venture capital and early adoption of social media to acquire customers.

Gen Z 101

Gen Z Millennials Customer Acquisition Law 101

Hubspot Marketing

JANUARY 27, 2020

The percentage of businesses that offer chatbots could grow to 80% in 2020. The facial recognition market is estimated to grow by 20% in 2020. Millennials are the heaviest users of voice assistants, but usage is growing across age groups. BCG and MIT Sloan School of Business ). VisionGain ). There's only a 1.4% eMarketer ).

Millennials 138

Millennials Shipping Entertainment eCommerce 138

Neil Patel

SEPTEMBER 29, 2020

For instance, millennials and Gen Z dig Instagram , while Facebook is used by a variety of age groups. The post The 8 Best Social Media Marketing Companies of 2020 appeared first on Neil Patel. The most successful social media companies produce compelling content that target audiences will find impossible to ignore.

Social Media Marketing 143

Social Media Marketing Real Estate Gen Z B2C 143

Hubspot Marketing

JULY 25, 2022

When it comes to millennials and Gen X, retail stores and searching the internet are two popular options for discovering new products. Similar to Gen Zers, the most popular method among millennial buyers for discovering new products is social media (51%). And 55% of millennials prefer buying a product that has strong reviews.

Gen Z 117

Gen Z Millennials Retail Price 117

Set Up

APRIL 16, 2024

There is no denying that Millennials and Gen Z have immense purchasing power. Even if they don’t have as much income compared to Gen X and Boomers yet, Millennials and Gen Z are spending. A McKinsey report found that “Gen Z and Millennials across all income groups had the highest intent to splurge, at 55 percent and 54 percent.”

Gen Z 59

Gen Z Millennials Shopper Market Shoppers 59

Spiralytics

JANUARY 31, 2023

In 2021, more than 82 million Americans listened to podcasts, with millennials and Gen Zs comprising most of the demographic, based on data from Statista. For instance, a survey conducted by EX-IQ shows that millennials and Gen Z are 5% more likely to listen for and during work, with customer service employees being most likely to do so.

Gen Z 133

Gen Z Millennials Transform Marketing 133

Hootsuite

JULY 29, 2020

millennial #chipotle #chipotlehacks #avocadotoast #fyp. ? The post How the TikTok Algorithm Works in 2020 (And How to Work With It) appeared first on Social Media Marketing & Management Dashboard. Use the correct hashtags. Two types of hashtags can help you grow on TikTok: For You page hashtags. original sound – chipotle.

Millennials 145

Millennials Law Social Media Marketing Analytics 145

Hubspot Marketing

NOVEMBER 26, 2019

While TikTok's user base is dominated by Gen-Z in the United States , many millennials have adopted it around the world. As of late October 2019, TikTok was the Top Free App in the Entertainment section of the Apple App Store. Apple App Store ). Demographics. And, although it might feel like TikTok is huge in the U.S.,

Gen Z 144

Gen Z Entertainment Millennials Advertising 144

Hubspot Marketing

JANUARY 31, 2024

And while TikTok and Gen Z can’t account for all of that, another market research study shows that caviar sales have grown 76% since only 2020. 45% of Millennials and 39% of Gen Z preferred to learn about products through social media, according to HubSpot research. They project that to grow to $975 million by 2033. Wait, what?

Gen Z 100

Gen Z Millennials Food Global Marketing 100

Hubspot Marketing

DECEMBER 5, 2019

The platform is also thriving with Gen-Z and millennial audiences that might be using that platform to make purchasing decisions later on in life. While Reddit's user-oriented platform might be too difficult for small to medium-sized business marketers right now, it's still evolving.

Gen Z 134

Gen Z Millennials User-Generated Advertising 134

Hubspot Marketing

JULY 26, 2023

The brand experienced mega-growth through smart positioning in front of its ideal customers, 70% of whom are millennials and Gen Z. The brand also parted with the Olympics in 2020 and 2022, outfitting Team USA in a capsule collection of loungewear and sleepwear.

Gen Z 91

Gen Z Millennials Law User-Generated 91

Hootsuite

OCTOBER 8, 2020

These are all important Snapchat statistics in 2020 for businesses and brands. As of June 2020, an average of 238 million people were using Snapchat each day. According to Snapchat stats from March 2020, over 4 billion snaps are created and sent daily. In 2020, it remains one of the 15 most-used social media platforms.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Marketing 145

Sprout Social

JANUARY 16, 2020

As highlighted in our list of 2020 social media trends , marketers are looking for a concrete ROI from their time spent on social media. Marketing via authenticity is essential to reaching Gen Z and younger millennials who are often the arbiters of what goes viral. This post What is viral marketing (and does it actually work in 2020)?

Gen Z 105

Gen Z Marketing Marketers Promotion 105

Hubspot Marketing

MARCH 8, 2024

eMarketer , 2024) Image Source There was a 20% increase in consumers shifting to ecommerce channels in 2020. Gartner , 2020) eMarketer predicts that global retail media ad spend will reach $140 billion this year, which makes up 20.3% Statista , 2023) The global conversion rate of online shoppers is 1.9%. trillion USD market cap.

eCommerce 94

eCommerce Gen Z B2C Shoppers 94

Martech

MARCH 24, 2022

billion in 2020 and one set of projections say it could reach $828.95 YouGov ) Some groups are more comfortable with the metaverse than others: 40% of Gen Zers and 40% of millennials, would be interested in shopping for real or virtual products in metaverse environments that brands create. Processing.Please wait. billion in 2028.

Gen Z 130

Gen Z Millennials Shoppers Digital Marketing 130

Sprout Social

APRIL 22, 2021

This segment includes Gen Z and younger Millennials, so it’s an important cross-section of social media users. TikTok generated $1 billion in revenue in 2020. TikTok generated an estimated $1 billion in revenue throughout 2020 from sources like ads run on the platform. This means that in total, TikTok and Douyin have 1.29

Gen Z 140

Gen Z User-Generated Millennials Marketing 140

Neil Patel

MARCH 17, 2021

Search interest in Gen Z has climbed so high that as of March 2021, searches for Generation Z surpassed searches for baby boomers and millennials. Just 52 percent of US Gen Zers are white, and almost one-quarter have at least one immigrant parent (compared to one in seven Millennials). They also watch less TV.

Gen Z 145

Gen Z Millennials User-Generated Fashion 145

Hubspot Marketing

OCTOBER 11, 2023

2020 - Clubhouse is launched as an audio-chat networking app. 2020 - BeReal is launched as an ephemeral picture-sharing app focused on users showcasing unedited real-life snippets of their lives. 2020 - Lemon8 is launched as a lifestyle app that blends elements on Instagram and Pinterest. 2018 - TikTok and Musical.ly

Gen Z 123

Gen Z User-Generated Transform Social Media Marketing 123

Sprout Social

APRIL 21, 2020

Read their full 2020 Conscious Fashion Report at the link in our bio. A post shared by Good On You: Ethical Fashion (@goodonyou_app) on Apr 8, 2020 at 4:12pm PDT. Red: Fast Fashion | Blue: Sustainable Fashion (2015-2020). A post shared by Worn Wear (@wornwear) on Feb 24, 2020 at 5:30pm PST. Photos: @mr_guesty.

Retail 102

Retail Gen Z Fashion Millennials 102

Search Engine Land

OCTOBER 3, 2023

The line between creators and their audiences is blurring Marketers should think twice before using Gen Z, millennials, Gen X, and baby boomers to segment their target audiences. The line between Gen Z and millennials isn’t the only one that’s blurring. In 2020, 14.4 In 2018, 18.4 trillion views. In 2019, 16.5 trillion views.

Gen Z 130

Gen Z Millennials Marketing Marketers 130

Hubspot Marketing

JANUARY 13, 2023

Nonprofits invested 19% more in digital advertising in 2021 compared to 2020. Meanwhile, millennials prefer texting or app-based donations. Events with peer-to-peer fundraising converted at 47%. This is the highest rate of all campaign types, according to research from Classy. and $0.57, respectively. for video, and $3.72

Gen Z 124

Gen Z User-Generated Millennials Marketing 124

Sprout Social

SEPTEMBER 3, 2020

— Suto (@HalieAtisuto) August 28, 2020. For brands targeting a millennial or Gen Z audience that has even the mildest interest in gaming, the platform is a potential goldmine. — Wendy's (@Wendys) August 27, 2020. — feen (@thedragonfeeney) May 18, 2020. Yep, all of the above. Let’s do this. ??

Gen Z 133

Gen Z Branding Millennials Real Estate 133

Hubspot Marketing

JUNE 21, 2022

It’s particularly helpful for reaching a younger audience, like Gen Z and Millennials. For instance, in April 2020, TikTok introduced donation stickers that could be added to videos, live streams, and profiles.

Non-Profit 114

Non-Profit Gen Z Millennials User-Generated 114

Econsultancy

DECEMBER 6, 2021

Analysis indicates that combined spend on these platforms grew by 43% year-on-year during Q3 2021, matching the peak seen in 2020’s golden quarter. Sixty percent of US B2B marketers now use Instagram, up from 30% in 2020. Marketing spend across other channels jumped in this year in comparison to 2020’s recordings.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Neil Patel

SEPTEMBER 21, 2021

percent of US consumers choosing the option as of July 2020. Based on an analysis of PayPal internal data from October 2020 through January 2021, Pay in 4 average order value is 39% higher than standard PayPal transactions. BNPL allows consumers to split large purchases into several monthly payments, interest-free. Learn more here.

Gen Z 134

Gen Z Customer eCommerce Retail 134

Marketing Insider Group

OCTOBER 27, 2020

Millennials Rule. Millennials now make up the largest percentage of the U.S. Well, in 2020, buyers don’t answer the phone if they don’t know you. Content Marketing Institute’s (CMI) 2020 B2B Content Marketing Report found that 50% of content is TOFU. He or she is more likely to be a millennial and a digital native.

Content Marketing 143

Content Marketing Millennials Marketing Marketers 143

Martech

JULY 12, 2021

But that changed in 2020, right? “Millennials are so much more open to new flavors, new perspectives, trialling,” said Dillard. “Across the board, beyond millennials, the digital age is right now exploding for us,” said Dillard. Think about shopping for fresh produce. ” The new direction: digital.

Shoppers 126

Shoppers Shopper Market Millennials Retail 126

Martech

AUGUST 16, 2021

A new report from MO Pros (see below) offers a portrait of today’s marketing ops professional: Gen Z or Millennial, not always feeling well-compensated, looking for problems to solve — including on side projects as well as in their career role. Across the industry, overall CTV impressions are up 3X over Q2 2020.

Gen Z 111

Gen Z Millennials CMO Marketing 111

SocialPilot

JANUARY 15, 2024

In 2020, digital video ad spending was reported to be $9.95 A survey also showed that 61% more Gen-Z and Millennials were watching video content during the pandemic. In 2020, about 24% of marketers tried video marketing for the first time. Businesses that created more than 50 videos in a year grew by 46% in 2020.

Video Marketing 82

Video Marketing Gen Z Marketing Marketers 82

Sprout Social

NOVEMBER 18, 2020

But in 2020, more than half of consumers (55% overall and 65% of millennials) say they expect brands to go beyond corporate statements and donations and announce new initiatives, goals and involvement in industry-wide coalitions. — ESSENCE (@Essence) November 10, 2020. ESSENCE [link].

Branding 114

Branding Key Performance Indicator Transform Millennials 114

Markinblog

MARCH 23, 2022

Based on the countries in the GEM 2020 survey, an estimated 274 million women globally. According to their findings, the age range for entrepreneurs is quite broad, starting from millennials, to Generation X, to Boomers, and finally to the Silent generation. 2020 Small Business Trends. Census Bureau. 69 Percent of U.S.

Millennials 98

Millennials Education Communications Management 98

Neil Patel

MARCH 25, 2021

With the right TikTok marketing techniques , you can leverage this social network and open your brand up to an exciting market of Gen Z’ers and millennials. In 2020, TikTok was ranked one of the world’s top mobile apps , outperforming YouTtube, Tinder, and Netflix. Why Should You Sell Products on TikTok? Get Creative With Emojis.

Product 141

Product eCommerce User-Generated Millennials 141

Welcome Software

AUGUST 11, 2022

Some driven by the surprise and now lasting changes brought on by a global pandemic, but even before 2020, those who were paying attention saw a monumental shift happening that would leave B2B marketing and buying changed forever. The percentage of Millennial B2B buyers is on the rise, with some reporting it as high as 60%.

eCommerce 40

eCommerce Millennials Transform Product 40

Hubspot Marketing

MARCH 15, 2023

For example, you might read a fun listicle, like "The Top 10 Movies of 2020," or a more informational one, like "7 Steps to Build a Website." For example, the "Top Ten Best Ads of 2020" can be primarily visual, but it's still essential you include advice your readers can use to create better ads for themselves. Education and Work."

Millennials 93

Millennials CRM B2C eCommerce 93