Adobe Experience Cloud Blog

MARCH 5, 2021

They are the result of talented individuals, teams, and entire companies reimagining customer journeys through digital transformation to realize new business opportunities and drive results. Award categories for 2021. Apply for the 2021 Adobe Experience Maker Awards. It’s time to shine.

Transform 115

Transform Thought Leadership Customer Journey B2C 115

Adobe Experience Cloud Blog

MARCH 5, 2021

They are the result of talented individuals, teams, and entire companies reimagining customer journeys through digital transformation to realize new business opportunities and drive results. Award categories for 2021. Apply for the 2021 Adobe Experience Maker Awards. It’s time to shine.

Transform 66

Transform Thought Leadership Customer Journey B2C 66

Martech

OCTOBER 31, 2022

Very little growth in B2B marketing budgets this year, with 57% of marketers saying their budget was the same as or less than 2021, according to a new report. One in five reported being hit with mid-year marketing budget cuts. Via 2022 State of B2B Marketing Budgets report from Demand Metric and Integrate.

B2C 98

B2C Marketing Marketers Customer Marketing 98

Adobe Experience Cloud Blog

JULY 17, 2018

Jokes aside, have you given much thought to how your customers can actually contribute to helping you grow your customer base? Peer-to-peer marketing is not only a viable channel you should be exploring, but it’s also one that has seen great success in both B2B and B2C marketing. But why the craze?

Customer 109

Customer Thought Leadership Whitepaper Non-Profit 109

Litmus

MARCH 2, 2021

In Litmus’ annual State of Email survey, when asked about their priorities in 2021, marketers listed automation, personalization, and testing as their top three. Whether your organization sells B2B or B2C, customers expect us to deliver the same relevant, personal experiences that they enjoy from Netflix, Amazon, and Spotify.

Branding 74

Branding Customer Journey Retail B2C 74

Litmus

MARCH 2, 2021

In Litmus’ annual State of Email survey, when asked about their priorities in 2021, marketers listed automation, personalization, and testing as their top three. Whether your organization sells B2B or B2C, customers expect us to deliver the same relevant, personal experiences that they enjoy from Netflix, Amazon, and Spotify.

Branding 72

Branding Customer Journey Retail B2C 72

Use Insider

JANUARY 25, 2022

in conversion rates as compared to the site-wide average during Q1 of 2021. HipVan is now looking at further leveraging Architect to build use cases around customized user journeys, building micro-segments, and narrowing user intent, so as to deliver the best experience for their customers.

Shoppers 52

Shoppers Communications Marketing Marketers 52