Spiralytics

JANUARY 31, 2023

Podcast marketing is a digital marketing trend rapidly gaining traction among web users, with the recent COVID-19 pandemic lockdowns playing a significant role in its popularity. In 2021, more than 82 million Americans listened to podcasts, with millennials and Gen Zs comprising most of the demographic, based on data from Statista.

Gen Z 133

Gen Z Millennials Transform Marketing 133

Hubspot Marketing

JULY 25, 2022

Influencer recommendations matter more than recommendations from friends and family. If I follow a makeup influencer, it's safe to assume he or she knows more about makeup than most of my friends. When it comes to millennials and Gen X, retail stores and searching the internet are two popular options for discovering new products.

Gen Z 117

Gen Z Millennials Retail Price 117

Econsultancy

JANUARY 27, 2022

New, creator-driven mediums like TikTok are enabling influencers to take control of their own content (and careers), driven by invested audiences that, of course, want to follow them rather than the brand they represent. One-off posts are now recognised merely as advertising rather than influencer marketing.

Gen Z 77

Gen Z Influencer Marketing Millennials Retail 77

Econsultancy

DECEMBER 1, 2021

This light-hearted and humorous approach reflects the sentiment of much of the Twitter community, as well as of the comedians themselves as Twitter looks to encourage its Millennial and Gen Z audience to sign up to Blue. — Twitter Blue (@TwitterBlue) November 9, 2021. — Women's Aid (@womensaid) November 25, 2021.

Gen Z 52

Gen Z Health Retail Millennials 52

Hubspot Marketing

FEBRUARY 27, 2023

80+ Instagram Stats Click on a category below to jump to the stats for that category: Instagram's Growth Audience & Demographics Brand Adoption Instagram Post Content Instagram Posting Strategy Instagram's Growth & Usage 1. 22% of marketers say Instagram has the most growth potential in 2023 than any other platform. Source ) 2.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Econsultancy

DECEMBER 6, 2021

Global ad spend on Facebook and Instagram grew 43% year-on-year in Q3 2021. Global ad spend across Facebook and Instagram is soaring in the wake of the pandemic, according to new data found in Emplifi’s State of Social Media and CX Q3 2021 report. Sixty percent of US B2B marketers now use Instagram, up from 30% in 2020.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Hubspot Marketing

SEPTEMBER 28, 2022

But what exactly is the creator economy, and why should marketers care? Here's everything marketers need to know: What is the creator economy? How Brands Should Use the Creator Economy. To compete with TikTok, YouTube also launched the YouTube Shorts Fund, dedicating a total of $100 million to creators from 2021 to 2022.

Gen Z 86

Gen Z Influencer Marketing Entertainment Marketing 86

Many Chat

MAY 6, 2022

This makes it fertile ground for a new kind of influencer marketing, as millennials and Gen Z flock to the app. This guide will cover everything brands and influencers need to know about becoming a TikTok influencer, including actionable tips for finding brands to partner with.

Gen Z 97

Gen Z Influencer Marketing Millennials eCommerce 97

Spiralytics

APRIL 23, 2023

AI can better identify marketing trends due to practical data analysis and its capacity for dynamic input adaptation. Additionally, AI has made it easier for brands and marketers to improve their digital marketing efforts, increase sales, acquire new clients, and drive relevant traffic to relevant content.

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

Hootsuite

OCTOBER 25, 2021

Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. from 2020 to 2021 , an increase of 490 million humans. 44% of all internet users regularly look up brands on social media networks. Source: Hootsuite.

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Power Digital Marketing

JANUARY 19, 2023

TikTok is widely used by both small companies and vast enterprises to expand brand recognition and drive sales. Ideally, brands will work with a seasoned TikTok agency that can help them ensure both parties are protected. #2 1 The same goes for affiliates. Generally, partners are found directly or through an affiliate program.

Affiliate Marketing 40

Affiliate Marketing Marketing Strategy Millennials User-Generated 40

Hootsuite

JANUARY 13, 2022

In this article, you’ll learn what user-generated content is, plus a few other things: understand the benefits of using UGC in your campaigns, see how big and small brands execute UGC, Get actionable tips to help transform your user-generated content into more engagement and conversions for your brand. Brand loyalists.

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145

Power Digital Marketing

DECEMBER 1, 2022

Ultimately, some brands might decide to use both. But it’s important for businesses to understand each platform before choosing where to invest their video marketing efforts and dollars. . This guide on the TikTok vs YouTube debate can help brands find the insights they need to make an informed decision. Brand takeovers .

Gen Z 52

Gen Z User-Generated Millennials B2C 52

Neil Patel

FEBRUARY 19, 2021

Here are the ten key trends influencing entrepreneurs this year and beyond. Current 2021 Trends in Entrepreneurship. In 2021, don’t let a lack of IT expertise hold you back from innovating. OK, so email marketing didn’t go anywhere, but there’s been a huge focus on other digital marketing strategies in recent years.

Millennials 144

Millennials Energy Email Marketing Shoppers 144

Sprout Social

JUNE 29, 2021

And in the first half of 2021 alone, the creator economy recorded a booming $1.3 In short: creators are hot—and it’s no surprise brands want in. If brands are serious about working with content creators, they need to first understand how the creator economy operates. — Def Noodles (@defnoodles) March 28, 2021.

Branding 121

Branding Non-Profit Millennials PR 121

Hootsuite

NOVEMBER 3, 2022

You can’t draw a solid line in time between Gen Z and Millennials—being part of a certain “generation” is just as much about cultural influence as it is about age. Marketing to Gen Z vs. Millennials. In the past, Gen Z and Millennials have often been grouped together as “digital natives” when it comes to marketing.

Gen Z 109

Gen Z Millennials Entertainment Marketing 109

Hubspot Marketing

OCTOBER 30, 2022

In fact, in our most recent research, nearly 80% of marketers say their industry changed more in the past three years than in the last 50. And, it's up to brands to keep up. To help you answer that and other burning questions, we surveyed 1,200+ global B2B and B2C marketers on their goals, challenges, and strategies.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Marketing Insider Group

OCTOBER 25, 2021

However, there’s also a pushback against the increased digitization and automation of interactions between brands and consumers, and a desire to make marketing more human again. While technologies such as AI and data-driven marketing continue to grow, the overarching focus will be on people, not technology. Source: [link].

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Hootsuite

AUGUST 30, 2022

While the same number of Gen Zers as Millennials—both 84%—say marriage equality is either a good or neutral thing for society, Gen Z is more likely to say people using gender-neutral pronouns should be more accepted. This study grouped Gen Z and Millennials together, but the findings are clear: Short-form video is the future present.

Gen Z 102

Gen Z Millennials User-Generated Marketing 102

Hootsuite

SEPTEMBER 7, 2022

In 2021, US shoppers spent $9.03 In 2021, Shopify reported that 79% of all Black Friday Cyber Monday purchases happened on mobile devices. Remember, you’ll have brand-new customers who are less familiar with your store and inventory. Work with influencers. Influencer marketing is a powerful tool.

eCommerce 105

eCommerce Shoppers Retail Fashion 105

Spiralytics

FEBRUARY 7, 2023

In a more local setting, in 2021, the Philippines ranked first with the highest social media usage rate. increase in social media users from 2021 to 2022 – Meltwater As of July 2022, Facebook accounts for around 91.1% of all users in the Philippines follow celebrities and influencers – Meltwater 97.2% billion people.

Social Media Marketing 95

Social Media Marketing Gen Z User-Generated Millennials 95

Sprout Social

OCTOBER 18, 2021

While it seems like an identity or profession birthed out of Millennial and Gen Z culture, content creators have been around forever. Now, brands are tapping into the creator economy to work with content creators for their campaigns and programming on a day-to-day basis. — The Voice of Marketing (@LeboLion_SA) September 15, 2021.

Gen Z 134

Gen Z Entertainment Millennials Advertising 134

Sprout Social

JULY 27, 2021

Superdrug sponsored the show in 2017 and reported 200,000 more website visits after each episode and a 900% increase in Superdrug brand search terms. And even beyond the official sponsors, many brands are jumping on the proverbial bandwagon to tap into the hype. People don’t talk about ‘safe’ brands, they talk about ‘bold’ brands.”.

Gen Z 119

Gen Z Fashion Influencer Marketing Millennials 119

Martech

MAY 3, 2022

Social media is still one of the most powerful marketing channels. Social platforms enable word-of-mouth, brand authenticity, brand trust, community and more. All of this comes with a degree of brand risk because it is very easy to stumble given the speed with which information travels on social media.

Social Media Marketing 144

Social Media Marketing Gen Z Branding Millennials 144

SocialPilot

JANUARY 16, 2024

Or perhaps you’re wondering which platform has the highest brand engagement rate? Meta stocks also tanked, losing about two-thirds of their value since peaking in September 2021. During June 2021, a typical female Facebook user clicked on 14 ads , while men only clicked on 10 ads. million, followed by the US (143.55

Gen Z 113

Gen Z User-Generated Millennials Advertising 113