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Six simple behavioral science tips to improve any marketing message (and the brands that get it right)

Hubspot Marketing

However, Katy Milkman, along with a large team of researchers, applied this idea to persuasive messaging in her fantastic 2021 study , which looked at how to encourage patients to get vaccinated for the flu at an upcoming doctor’s appointment. more likely to get vaccinated, as the reservation language boosts feelings of ownership.

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This behavioral science principle can make your billboard go viral, here’s how

Hubspot Marketing

Dracula Back in 2021, I attended a New Year’s Eve party in South London. I find the list of shows a powerful way of showing — not telling — what Netflix has to offer. In my opinion, they did a phenomenal job of demonstrating value through their expense. Across the road, I saw an ad for a new BBC show.

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Brand positioning guide: how to consolidate your company’s strength in the market?

Rock Content

This requires a review of strategic aspects related to neuromarketing , for example, which reinforce the company’s identity in its public’s imagination. Thus, in addition to highlighting a brand platform’s relevance in the physical world, the company must be recognized in the virtual context. appeared first on Blog.

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This day in search marketing history: February 25

Search Engine Land

by Chris Silver Smith 2013: 3 Neuromarketing Considerations For Landing Page Optimization by Mona Elesseily 2013: Why Do Brands Overlook The SEO Opportunity For Non-Branded Keywords?