2022 Analytics Global Marketing Management 
Welcome Software
JUNE 22, 2022
Global marketing spending took a big hit during the calamities and uncertainties of 2020. Although average company spending as a percentage of total outlays has not yet returned to pre-pandemic rates, marketing spending experienced a strong return in the last year, climbing from 6.4% Why the shift to analytics for marketers?
Martech
APRIL 12, 2024
Market to triple by 2028 The global market for customer data platforms is expected to triple in size by 2028, according to a recent report by Mordor Research (See Figure 1). Salesforce Data Cloud Aimed at high-growth companies to enterprise-level organizations across all industries, market segments and geographies.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Welcome Software
MARCH 15, 2022
In December 2021, Welcome commissioned a Sirkin Research survey to explore the maturity of content operations in marketing teams as they stepped into a new year. Around 23% of respondents intend to spend between $100K- $500K on initiatives and activations around content in 2022, with a select 16% ready to shell out up to $5M for the same!
Hubspot Marketing
MARCH 19, 2024
62% of marketers say AI and automation are important to their marketing, and they can help with most things, from running complex predictive analytics reports to personalizing marketing emails to simply streamlining basic tasks to give marketers more time for complex strategies or tactics that require the human touch.
Welcome Software
AUGUST 9, 2022
Two hundred years ago, a marketing trend would have been to use the town crier. So, what online marketing trends are worth a look at in 2022? Since online marketing raises brand awareness and results in business growth, it is crucial to stay on top of its trends. Let’s first review the aspects of online marketing.
Martech
JULY 14, 2022
A survey by the IT Sales and Marketing Association (ITSMA) found 27% of the marketing budget dedicated to ABM in 2021, with 75% of those surveyed saying they planned to increase spending on ABM in 2022. The goal is to streamline the “hand-off” of leads from marketing to sales. Account-based marketing: A snapshot.
Set Up
MARCH 19, 2024
Featured Leaders: Paige Farrow | Former Senior Director of Brand, Creative, & Social Strategy at NAPA Auto Parts Tiffany Grinstead | Vice President-Personal Lines Marketing at Nationwide Mary Beth Sharp | Vice President Marketing at Pratt Industries, Inc. Teri Otte | Vice President of Global Marketing at Neogen Corporation 1.
Expert insights. Personalized for you.
40 
Let's personalize your content