2022 Predictions: Data strategy and privacy
Martech
DECEMBER 29, 2021
In 2022, the deep analytical dive will occur before those messages go out. These data insights will embolden the marketers who wield them, fueling a larger number of precise communications, many of them automated. Marketers will have to do their homework ahead of time (because, of course, if they don’t, their competitors will).
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