Martech

JULY 17, 2024

As companies scale, marketing leaders face increasing pressure to deliver results with limited resources while adapting to evolving market dynamics. Marketing must drive the transition from problem-market fit to product-market fit. Here’s why it matters and how it can be done.

Product Marketing 102

Product Marketing Product Transform Marketers 102

The CMO Survey

APRIL 24, 2024

The 32 nd edition of The CMO Survey examines reoccurring questions related to marketing spending and performance, marketing leadership, and marketing jobs. In addition, managing marketing technology, generative AI, growth, and sustainability are special topics covered in this edition. per year on average.

New Technology 289

New Technology CMO B2C Marketers 289

Martech

DECEMBER 28, 2021

She added, “I believe these efforts will accelerate in 2022 with simplification as the driver for further innovation in personalization leading to convergence with product discovery.”. In 2022, buyer journeys will continue to get more personalized. Marketers who pay attention to these data signals will gain a competitive edge.

Retail 138

Retail Shoppers Manufacturing eCommerce 138

Martech

OCTOBER 4, 2021

With limited resources, marketers need every edge they can get, including psychology, to get customers closer to purchase. The first psychological insight to put into practice is brand awareness amid all this digital noise and clutter, said Megan Sangha, Senior Product Marketing Manager for Wrike in her presentation at MarTech.

CRM 113

CRM Health Customer Journey Performance Marketing 113

Litmus

SEPTEMBER 24, 2024

” — Performance Marketing Manager, Kate Spade The results spoke for themselves: 84% increase in click-through rates (CTR) 12% increase in overall CTR 47% increase in revenue 140% growth in users year-over-year Endy: Leveraging social proof in Black Friday emails People trust people, and the power of social proof harnesses this very aspect.

Shoppers 94

Shoppers Millennials Retail Email Marketing 94

Duct Tape Marketing

JUNE 13, 2024

01:03): Hello and welcome to another episode of the Duct Tape Marketing Podcast. She leads the marketing team at Clutch, the leading global marketplace for business service providers since 2022. She focuses on building a multidisciplinary marketing team to drive growth for both buyers and vendors. This is John Jantsch.

CMO 87

CMO Transform Price Digital Marketing 87

Unbounce

OCTOBER 20, 2023

If you’ve been handed a few possible messages from your product marketing team, landing pages can be a great way of seeing which ones actually resonate. How to report on landing page performance Marketing campaigns without metrics and reporting are like a runaway train. Also, try varying the size and color of the text.)

Whitepaper 105

Whitepaper eBook Promotion Communications 105