Martech

NOVEMBER 15, 2023

The marketing industry is facing major challenges in 2023. Martech vendors trying to sell into marketing departments with smaller budgets have been even more miserable. While some see this as the beginning of a lasting downturn, there are strategies marketers can use to optimize performance and demonstrate value today.

Communications 107

Communications Customer Acquisition Finance Food 107

Martech

MARCH 29, 2023

Almost lost in the excitement following Adobe’s generative AI announcements at last week’s Summit (Adobe Firefly and Sensei Gen AI) were a raft of other product updates, especially those surrounding B2B marketing, Adobe Real-Time CDP and Adobe Product Analytics. Summit audience on Tuesday, March 21, 2023, in Las Vegas.

Analytics 117

Analytics Product Automobile Customer Journey 117

Use Insider

FEBRUARY 16, 2022

A strategic long-term approach to multichannel marketing builds a brand, and a targetted cross-channel approach builds sales — both are crucial in helping a brand succeed. According to Insider Intelligence , forecasters expect multichannel sales to make up close to 46% of all eCommerce sales by 2023. When are customers leaving?

Customer 52

Customer CRM eCommerce Customer loyalty 52

Unbounce

JULY 14, 2023

And so you run into, you know, a tricky problem where marketers, especially, you know, it’s 2023, the environment we’re in today, are being asked to kind of radically prioritize what their tech stack looks like and what’s in there. So we have one on the acquisition path.

Transform 52

Transform Marketing Marketers CRM 52

Unbounce

JULY 14, 2023

And so you run into, you know, a tricky problem where marketers, especially, you know, it’s 2023, the environment we’re in today, are being asked to kind of radically prioritize what their tech stack looks like and what’s in there. So we have one on the acquisition path.

Transform 52

Transform Marketing Marketers CRM 52