Hubspot Marketing

SEPTEMBER 29, 2023

Here are the top 12 higher education marketing trends of 2023. Short-Form Video Short-form video is taking the social media world by storm, and higher education can (and should) join in. Conversational Marketing Conversational marketing uses an interactive approach to engage an audience in real time.

Education 112

Education Market Trends Marketers Marketing 112

Martech

DECEMBER 26, 2023

“A key focus for retailers and ecommerce brands in 2024 will be transforming great in-person conversations and purchase experiences into natural interactions through messaging apps — in other words, mimicking the in-store experience in our virtual world,” said Joscha Koepke, head of product at conversational marketing company Connectly.

Customer 145

Customer Transform CMO Retail 145

Marketing Insider Group

FEBRUARY 5, 2024

(Spiralytics) 82% of marketers plan to maintain or increase their podcast investments. Hubspot) Video Marketing Stats 91% of consumers express a desire for more online videos from brands. Hubspot) 91% of brands incorporate video as a marketing tool. Wyzowl) In 2023, online videos accounted for 82.5%

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Marketing Insider Group

MARCH 28, 2024

Refresh Your Content Marketing Strategy In 2023, content marketing and creation will continue to play an important role in every e-commerce business owner’s marketing strategy. There is a range of conversational commerce tools to consider. Image Source: Away Need help showcasing this content?

eCommerce 119

eCommerce Shoppers User-Generated Promotion 119