Hubspot Marketing

FEBRUARY 15, 2023

You can learn much from the top Super Bowl ads, even for a small brand, if you're a video marketer. The 4 Most Popular 2023 Super Bowl Ads, According to 150+ Viewers Below are four consumer favorites, plus takeaways that any marketer can leverage to fend off their biggest competition.

Automobile 110

Automobile Food Video Marketing Entertainment 110

Customers.ai

MARCH 27, 2023

In this article, we’ve put together a list of 25 sales outreach tools that will help you increase your sales in 2023. Sales Outreach Tools: Cadence Automation Looking to optimize your cadence automation efforts in 2023? Check out our top pick for 2023: Sales Outreach Tool #3: Zapier Integration Customers.ai

CRM 96

CRM Marketing Automation Platform User-Generated Outbound Marketing 96

Unbounce

DECEMBER 20, 2023

/ AI marketing AI in review: 10 brands that embraced AI in 2023 By Banafshe Salehi. Updated on December 21, 2023. 20 min read 2023 saw brands flocking to AI like bees to the honeycomb, buzzing with digital innovation. Canva’s AI in 2023 is all about intuitive design assistance. and there was.

Branding 52

Branding User-Generated Transform Email Marketing 52

Hubspot Marketing

SEPTEMBER 29, 2023

Here are the top 12 higher education marketing trends of 2023. Short-Form Video Short-form video is taking the social media world by storm, and higher education can (and should) join in. On top of that, they re-publish webinars and pre-recorded videos on their YouTube channel , which students can access at any time.

Education 101

Education Market Trends Marketing Marketers 101

Unbounce

DECEMBER 20, 2023

/ AI marketing AI in review: 10 brands that embraced AI in 2023 By Banafshe Salehi. Updated on December 22, 2023. 22 min read 2023 saw brands flocking to AI like bees to the honeycomb, buzzing with digital innovation. Canva’s AI in 2023 is all about intuitive design assistance. and there was.

Branding 52

Branding Transform User-Generated Analytics 52

Spiralytics

APRIL 23, 2023

Marketing has always been about reaching your target audience at the right time and place. billion internet users worldwide as of January 2023, you need to connect with your audience online, where they’re already spending time. This is where digital marketing comes into play. Top Digital Marketing Trends in 2023 1.

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

Customers.ai

MARCH 16, 2023

To help you out, we’ve compiled a list of 30 sales automation tools to help you sell more in 2023. Here are the best sales automation tools for 2023: Best Sales Automation Tools in Class: Sales Outreach Automation Builder Building up a rich database of contact information is only step one! See the new Customers.ai

CRM 97

CRM User-Generated Management Communications 97

Scoop.it!

MARCH 7, 2023

Videowise is one of those platforms that allows you to create shoppable videos on your website and market them across the online world. You can easily create and share curated content pages containing shoppable videos and create entire campaigns that focus on video marketing and sales.

User-Generated 97

User-Generated Video Marketing Education Branding 97

Digital Marketer

NOVEMBER 17, 2022

These are the most important content types for 2023. A video is an excellent tool for showing a brand’s culture and purpose, as well as inspiring consumers to purchase products or services. Furthermore, a recent Statista analysis predicts that digital video viewership will reach 3.48 billion by 2023.

Digital Marketing 87

Digital Marketing Marketing Strategy Social Media Marketing User-Generated 87

Vertical Response

FEBRUARY 20, 2023

As we close out 2020, it’s time to start thinking about how to set your marketing up for success in the coming year. If you want to learn how to create a campaign that will get results in 2023, read on for some tips. The post How To Create The Perfect Marketing Email in 2023 appeared first on VerticalResponse.

Marketing 68

Marketing Marketers Email Marketing eBook 68

Hubspot Marketing

OCTOBER 24, 2022

Whether your goal is to increase revenue or improve your customer's understanding of your products, starting with a clear objective will help you map out a strong strategy for 2023 and beyond. About half of marketing leaders say they will change their marketing goals in 2023. The Top 5 Goals of Marketing Leaders in 2023.

Gen Z 87

Gen Z Millennials Transform User-Generated 87

Hubspot Marketing

JUNE 19, 2023

Fortunately, you can leverage many AI video generators to streamline your video production and create content that engages your audience. This article will explore 11 different platforms, their features, and how you can best use them in your next video marketing campaign.

User-Generated 139

User-Generated Price Branding Communications 139

Search Engine Land

JANUARY 24, 2023

I am convinced that vertical video is the most valuable impression on the web today. Vertical video is a must for any advertiser in 2023 due to the following three ad types: TikTok. Watch: 3 innovative video marketing trends for 2023 and beyond Below is the complete video of my SMX Next presentation.

Market Trends 19

Market Trends Video Marketing User-Generated Marketing 19

TechWyse

MAY 3, 2023

In this article, we’ll look at what’s coming up in digital marketing for 2023. By knowing about these trends, you can stay ahead of the competition and make sure your marketing is effective. Get ready to learn about the top digital marketing trends for 2023!

Market Trends 98

Market Trends Digital Marketing Influencer Marketing User-Generated 98

Search Engine Land

OCTOBER 27, 2023

These videos got a total of 23.2 million accounts uploaded 774 million videos to YouTube from Oct. These videos got a total of 23.9 So, the number of creators on YouTube has exploded and the number of videos is up, too! In 2022, TikTok increased its video length capabilities to compete with longer-form video platforms.

Transform 118

Transform Digital Marketing User-Generated Education 118

Hubspot Marketing

FEBRUARY 6, 2024

2024 is here, and I want to look back on some of the previous year‘s short-form videos with the creatives behind The Hustle’s YouTube team. Short-form videos will remain key to many marketing campaigns this year. Why, you may ask?

Gen Z 100

Gen Z Entertainment Education Social Media Marketing 100

Neil Patel

FEBRUARY 3, 2023

Let’s see what search has in store for us in 2023 by sifting through what’s changed and where we’re headed. Google Algorithm Changes Redefine Effective Content There’s no doubt that the major May algorithm update helped Google redefine effective content, setting up new SEO trends for 2023. How Has The Search Landscape Changed?

User-Generated 144

User-Generated SEO Transform Entertainment 144

Hubspot Marketing

MARCH 20, 2023

Image Source How Marketers Measure Up According to our 2023 Social Media Marketing Report , 36% of marketers already share funny content on social media. What can marketers do? How Marketers Measure Up 30% of marketers are creating content that reflects their brand values, so there is room for improvement.

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

Martech

JANUARY 3, 2024

consumers outright abandoning an app/website if asked to allow data tracking) rose from 20% to 33% between 2021 and 2023.” Social VR establishes a core audience Sales of VR and AR hardware dropped 40% in 2023. digital advertising spend in 2023, and is growing advertising by offering ads in video, live sports, audio and grocery.”

Entertainment 138

Entertainment Advertising Advertisers User-Generated 138

Calvyn Lee Blog

JANUARY 28, 2023

Where is marketing headed in 2023? We’ve studied algorithm updates, technological advances, and different social media feature releases to determine the marketing trends you need to be paying attention to for the coming year. TikTok shows no signs of slowing down its commitment to advertisers into 2023.

Market Trends 130

Market Trends Gen Z Marketers Marketing 130

Hubspot Marketing

FEBRUARY 9, 2023

Video marketing: the latest data to help you get the most out of your video marketing efforts in 2023. Content creation tools: a list of must-have tools for creating content in 2023. Social platforms to watch: what the data tells us about which platforms to invest in.

Fashion 89

Fashion Marketing Marketers Promotion 89

Martech

NOVEMBER 3, 2023

So far in 2023, they’ve spent nearly four times as much on AI product advertisements as they did last year through the same period, according to a new report by ad intelligence and sales enablement platform MediaRadar. million promoting AI products and solutions through September 2023 — up from $10.9 Advertisers have spent $40.2

Advertising 102

Advertising Advertisers Promotion Communications 102

Hubspot Marketing

JANUARY 31, 2023

And if so, what does this mean for your social media marketing? Let's take a closer look at where Instagram could be headed in 2023 and beyond. Is Instagram an effective marketing channel in 2023? The commercialization of Instagram, while disappointing to some, has made it a marketing goldmine. Is Instagram dying?

Gen Z 121

Gen Z Millennials User-Generated Shipping 121

illumin

JANUARY 9, 2024

The discipline of retail media now includes a wide range of creative and engaging content from fleet media (including vehicles decked out with digital out-of-home ads) and onsite videos. Marketers are also looking to bring higher levels of creativity to the medium, making entertaining and engaging content for audiences.

Retail 105

Retail Shoppers Entertainment Advertising 105

Jeff Bullas

FEBRUARY 26, 2023

To save you time, we’ve put together a list of the eight best Instagram tools to improve your Instagram presence in 2023. Useviral: Voted Top Emerging Talent 2023 Useviral has a strong reputation for proving the highest quality Instagram services and providing quick and affordable results.

Marketing 246

Marketing Marketers Analytics User-Generated 246

Lynton Web

JANUARY 29, 2024

People will engage most with video marketing, specifically short-form. Personalized marketing will increase ROI. Marketing Trend 1: The Rise of Artificial Intelligence (AI) 2023 was a big year for AI, and 2024 will follow suit at an even bigger scale. We all saw that coming, right? What about watching YouTube?

Market Trends 59

Market Trends Gen Z Millennials Marketing 59

Digital Marketer

JULY 11, 2023

Short-form video is dubbed the most engaging type of in-feed social content by 66% of marketers. No wonder, 33% of marketers plan to invest more in short-form video content than any other type of social media strategy in 2023. Granted, short-form video is captivating, engaging, and boosts conversions.

Transform 87

Transform Social Media Marketing Video Marketing Analytics 87

Search Engine Land

OCTOBER 3, 2023

So, here’s the first trend that’s reshaping YouTube and video marketing: Marketers and pundits may be looking at which AI tools are reducing the time, training, and expense required for creators to bring their visions to life. However, audiences are still evaluating the content, not the video production techniques.

Gen Z 123

Gen Z Millennials Marketing Marketers 123

Sprout Social

JULY 19, 2023

Driving conversion through compelling video is a common goal in social media video marketing. Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts.

Customer Acquisition 89

Customer Acquisition Analytics Education Entertainment 89

Martech

DECEMBER 26, 2023

AI driving experience and customer support “In 2024, companies that incorporate AI into the customer experience in the right ways will set themselves apart,” said Chris Savage, CEO and co-founder of video marketing platform Wistia. AI-generated chat, increasingly, will take the burden off human agents providing customer support.

Customer 143

Customer Transform CMO Retail 143

Martech

OCTOBER 31, 2023

TikTok saw a 25% increase in total video views, compared to a typical week, in the weeks between Christmas 2022 and mid-January 2023. The platform saw a 70% increase in video views for #haul, where creators typically share what they bought. Last year’s trends back up the high expectations for this year’s post-holiday shopping.

Gen Z 111

Gen Z Shoppers Food Marketing Plan 111

Digital Marketer

MARCH 16, 2023

Here are some possible patterns that could be found with these results: Emerging Trend Articles Several article titles mention new or emerging trends in the field of marketing, such as Web 3.0, post-digital marketing, and 2023 digital marketing trends. What Marketers Need To Know About Web 3.0

Copywriting 72

Copywriting Social Media Marketing Retail Digital Marketing 72

Martech

AUGUST 29, 2023

increase in ad revenue for the second quarter of 2023. Six in 10 teens would watch a YouTube ad rather than skip it, while almost half can recall an ad they’ve seen on the platform. That’s according to Precise TV and Giraffe Insights research. The news comes after YouTube reported a 4.4% Why we care.

Gen Z 107

Gen Z Advertising Advertisers Branding 107

Digital Marketer

JULY 24, 2023

In this dynamic and ever-evolving landscape, one marketing tool has consistently risen above the rest: video marketing. What is Video Marketing? But what exactly is video marketing? Statistics from Wyzowl reveal that an astounding 91% of businesses will be utilizing video marketing tools in 2023.

Video Marketing 74

Video Marketing Digital Marketing Marketing Marketers 74

Tiecas

NOVEMBER 10, 2023

Embrace video marketing for better SEO Video marketing is becoming increasingly important in the industrial sector. Also, having in-house Subject Matter Experts (SMEs) review the content for accuracy is crucial before publishing. Using 100% AI-generated content may also have legal ramifications (Copyrights and IP).

Manufacturing 52

Manufacturing SEO User-Generated Video Marketing 52

Hubspot Marketing

MAY 16, 2023

In fact, we found that businesses that leverage social media communities will see excellent results in the marketing strategy. According to our State of Social Media Survey , 90% of marketers say building an active online community is crucial to a successful social media strategy in 2023.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Martech

FEBRUARY 6, 2024

I dig up this old history — old by marketing technology standards anyway — because of my reaction to a presentation released last month by Winterberry Group, the management consultancy. Those trends have some common features and it’s worth looking at where they came from.

Transform 111

Transform Whitepaper Direct Mail Marketing 111