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It was springtime in 2023 and you heard that this new ChatGPT thing could write anything. Those automations can be trained to promote your brand with little ads and calls to action AI responses arent copywritable, but automations (and any prompts) are intellectual property. Its also a reminder that we are in charge of our careers.
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While AI will be useful in many industries, the nature of the marketing profession makes it even more powerful, from the need for constant content generation, to ideation for advertising concepts, to automation for day-to-day operations, AI is the biggest innovation in marketing since the internet.
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To help you identify your most strategic focus areas, we’ve curated a list of the six most pressing marketing priorities you should have on your radar in 2024. Embed AI into team rituals and processes In 2023, democratized access to AI models forever changed social media marketing.
Updated on October 20, 2023. He’s obsessed with identifying and reversing bad marketing practices, and his disdain for marketers who send campaign traffic to their homepage is legendary, resulting in landing page rants that can peel paint off an unpainted wall.
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Speakers Some of the notable speakers you’ll see on Spotlight are: Andrew Warden: Chief Marketing Officer at Semrush Sophie Miller: Founder and Director at Pretty Little Marketer Crystal Carter: Head of SEO Communications at Wix Jasmin Alic: Fortune 500 Copywriter and LinkedIn Coach Topics AI and the future of marketing How to stand out in a crowded (..)
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