Martech

DECEMBER 28, 2023

So we’re putting together 10 of the most popular articles by our SMEs from 2023 on different topics. Today: marketing automation. The email marketer’s guide to effective marketing automation by Ryan Phelan. Use transactional, trigger and journey emails for higher engagement and conversions. Get MarTech!

Outbound Marketing 120

Outbound Marketing Transform Customer Journey Marketers 120

Customers.ai

DECEMBER 9, 2024

In 2023, businesses spent a whopping $2.5 Go beyond the platform: Get the kind of data TikTok wont give you, like demographics, psychographics, and a detailed view of your customer journey. Youll see where your customers came from, what they did, and most importantly, what theyre ready to do next. And guess what?

Advertisers 70

Advertisers Advertising Outbound Marketing Customer Journey 70

Customers.ai

MARCH 27, 2023

In this article, we’ve put together a list of 25 sales outreach tools that will help you increase your sales in 2023. Users can track engagement, identify potential customers, and collaborate with team members on sales strategies. Check out our top pick for 2023: Sales Outreach Tool #3: Zapier Integration Customers.ai

CRM 71

CRM Marketing Automation Platform User-Generated Outbound Marketing 71

Customers.ai

MARCH 12, 2024

In June of 2021, Google announced they would sunset cookies come 2023. Sure they delayed it a few times but let’s be honest, as marketers, we’ve had plenty of time to adapt and adjust to a web without cookies. Use first-party data to make informed decisions about your marketing strategies. See Who Is On Your Site Right Now!

Outbound Marketing 72

Outbound Marketing Advertisers Advertising Customer Journey 72

Customers.ai

DECEMBER 6, 2024

Dominating Ad Budgets Ad budgets on Meta grew by 30% from 2023 to 2024, with a slight improvement in ROAS. This means youre not getting the full picture of your customer journey or properly attributing your results. While the numbers arent as dramatic as TikToks, Meta offers something TikTok cant yet – consistency.

Advertisers 57

Advertisers Advertising eCommerce Outbound Marketing 57

Customers.ai

DECEMBER 5, 2023

The more targeted your offers are, the more successful you will be, and the more likely you are to drive return customers. Tip #5: Recover Retargeting Audiences In the aftermath of the iOS 14 update in 2020, iOS 17 in 2023 , and the subsequent cookie-apocalypse, retargeting audience reach has plummeted by a staggering 76%.

Customer 74

Customer Outbound Marketing Customer loyalty Advertisers 74

Customers.ai

MAY 20, 2024

In October 2023, Google and Yahoo announced their new bulk sender rules. Average Spam Complaint Ranges As we dug into just how these new rules would impact outbound marketers, we found that a lot of people were going to be in real trouble. Book a Demo Important Next Steps See what targeted outbound marketing is all about.

Outbound Marketing 52

Outbound Marketing Email Marketing Customer Journey Promotion 52