Search Engine Land

FEBRUARY 26, 2024

A new report released this month by Intero Digital ( disclosure: I previously worked with Intero ), “Revolutionizing Reach: The 2024 Digital Marketing Landscape You Can’t Ignore,” checks the yearly pulse for the digital spending and marketing activities of its SMB client list. Top digital marketing goals for 2024. Influencer marketing.

Digital Marketing 130

Digital Marketing Thought Leadership Transform B2C 130

SocialPilot

JANUARY 31, 2024

B2B SaaS, a field that used to rely completely on traditional advertising strategies, is now testing its luck in influencer marketing. billion in 2024. With its horizon expanding in B2B, it is also well renowned in the B2C industry. Industry niches that used to stick to their same old marketing schemes are not experimenting.

Influencer Marketing 91

Influencer Marketing User-Generated Education CRM 91

Hubspot Marketing

OCTOBER 17, 2023

Over the past decade, affiliate marketing has transformed significantly as a result of evolving marketing channels, technology, and consumer behavior. What was once a marketing strategy used primarily by B2C companies is now making its way into B2B partnerships. Influencer marketing has been a leading B2C marketing strategy this year.

Affiliate Marketing 119

Affiliate Marketing Market Trends B2C Transform 119

Hubspot Marketing

APRIL 5, 2024

B2B Marketing Strategy Stats 66% of B2B leaders and 62% of B2C leaders say their companies have leveraged AI tools, while only 57% of sales leaders responded positively to the same question. So, in 2024, data makes all the difference. HubSpot’s State of AI Report ) 50% of B2B marketers plan to increase SEO budgets in 2024.

B2C 123

B2C SEO Transform Marketing 123

Martech

JANUARY 5, 2023

How organizations will transform their martech stacks and digital experiences. Experience, Ecommerce and Transformation. Digital media and advertising. Apple’s phase out of mobile identifiers (IDFA) restricts the device data that can help advertisers deliver customized ads. Retail media networks.

Transform 104

Transform CMO eCommerce Advertising 104

Litmus

FEBRUARY 27, 2024

You could easily manage advertising retargeting efforts or trigger the right kind of emails based on the data you’ve collected. The email data privacy landscape is ever-evolving It all started with Google’s plan to end third-party cookies by 2024 remains a key element of its Privacy Sandbox. It’s not so easy anymore.

B2C 87

B2C Email Marketing Transform Retail 87

Martech

JULY 10, 2023

If you’re a supplier partner and you’re thinking about a new product introduction, or you’re thinking about a specific advertising campaign, you can go to a single location, operate across multiple formats, different geographies, different ethnicities, all with a single one-stop shop,” says Pattison. “It’s

Retail 78

Retail Shoppers Food Advertising 78