Hubspot Marketing

DECEMBER 13, 2023

This week we’re exploring the top creator economy predictions for 2024 that marketers need to know. In 2024, a well-rounded marketing strategy has content embedded throughout, and strong relationships with creators are essential to making these strategies work. Two years later, Shorts continues to grow.

Gen Z 89

Gen Z B2C User-Generated Branding 89

Rock Content

MARCH 22, 2024

As we move further into 2024, certain trends are gaining momentum, changing the way you need to think about your digital marketing strategy. Find ways to incorporate and embrace the 2024 trends we identify below so that your brand or company can continue to be competitive, relevant, and successful this year and beyond.

Customer loyalty 88

Customer loyalty Marketing Marketers CMO 88

Content Marketing Institute

DECEMBER 8, 2023

To some surprise, digital advertising spending will jump in 2024. Learn why B2C – and B2B – marketers should pay attention to them. But the unexpected news for most is the rise in spending on retail media networks.

Retail 89

Retail B2C Advertising Advertisers 89

Rock Content

APRIL 12, 2024

We surveyed a massive pool of over 1,460 B2B and B2C marketers globally to uncover the hottest marketing trends for 2024. In fact, the 2024 State of Marketing Report – revealed that over 60% of marketers plan to ramp up their AI investments for content creation and personalization.

Influencer Marketing 92

Influencer Marketing Marketing Marketers SEO 92

The CMO Survey

APRIL 24, 2024

with B2B companies growing faster (at 19.1%) than B2C companies (at 11.5%). The 2024 CMO Survey Award for Marketing Excellence The 2024 CMO Survey Award for Marketing Excellence is selected by fellow marketers. Focusing on their own companies, average revenues are growing faster than markets at 16.4% in Fall 2023.

New Technology 289

New Technology CMO B2C Marketing 289

Search Engine Land

OCTOBER 12, 2023

It’s no secret that B2B marketers have a challenging task in front of them: a niche audience, an often technical offering and tighter budgets than their B2C counterparts. Learn more by registering and attending “AI-Powered Marketing in 2024: A Playbook for Success,” presented by MNTN.

B2C 111

B2C Marketing Marketers Whitepaper 111

Martech

MARCH 12, 2024

Microsoft Ads has expanded its Copilot trial to a larger set of advertisers. The company confirmed it is giving more advertises access to Copilot as it continues to collect data, test, optimize and work towards general availability. pic.twitter.com/DWgxdkkjPe — Jordi Ribas (@JordiRib1) March 11, 2024 Get MarTech!

Advertising 106

Advertising Advertisers User-Generated Product 106

Digital Marketer

DECEMBER 21, 2023

So, should you jump on the bandwagon in 2024? This article has all the answers as we walk you through the benefits and drawbacks of artificial intelligence in digital marketing in 2024. 8 Benefits of AI in Digital Marketing in 2024 First, let’s unpack all the exciting benefits AI has to offer in the field of digital marketing in 2024.

Law 91

Law Digital Marketing User-Generated Copywriting 91

Martech

DECEMBER 6, 2023

Google is providing advertisers with the option to opt out of the Search Partner Network (SPN). Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Advertisers temporarily have the option to exclude all campaign types, including Performance Max and app campaigns, from the SPN.

Advertising 119

Advertising Advertisers Branding Customer 119

Martech

DECEMBER 20, 2023

Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. The post 10 top marketing podcasts for 2024 appeared first on MarTech. They also do a great job answering listener questions. Special note: Chris is one of our go-to experts on AI — he knows his stuff. Get MarTech! In your inbox.

Marketing Ethics 117

Marketing Ethics Transform Copywriting CMO 117

Martech

APRIL 19, 2024

But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. According to Statista , average daily social media usage worldwide was 143 minutes per day, as of 2024, or about 2.5 It’s one of the oldest debates in lead generation: quantity vs. quality.

Social Media Marketing 122

Social Media Marketing B2C Whitepaper Marketing 122

Customers.ai

JANUARY 26, 2024

AI-Powered Advertising How to Unlock AI and Lead Capture Tech for 10X Return on Ad Spend HOSTED BY Larry Kim Founder and CEO, Customers.ai Capitalizing on your website traffic is extremely important due to the increased difficulty to convert and/or capture contact details on a B2B website as opposed to a B2C website.

CRM 111

CRM User-Generated Analytics Marketing 111

Search Engine Land

DECEMBER 11, 2023

Prompt: Before we start, in addition to your other context, you are also an expert in B2C retail, specifically for garden center retailers selling plants, tools, garden care, pots and more. How can I assist you further in your B2C retail marketing efforts for garden center retailers? Understood? Answer: Understood. Answer: Certainly!

Promotion 108

Promotion B2C Retail Direct Mail 108

SocialPilot

DECEMBER 6, 2023

In 2022, social media ad spending hit the $230 billion mark and is expected to reach $300 billion in 2024. You also need to consider whether your business follows a B2B, B2C, or C2C model. For example, if you are a B2C brand selling fashion apparel, Instagram, Facebook, and TikTok could be the most suitable channels for you.

Social Media Marketing 61

Social Media Marketing Marketing Strategy Marketing Marketers 61

Search Engine Land

DECEMBER 5, 2023

Sadly for B2B, most are either aimed at ecommerce/B2C or represent minor improvements that don’t make up for the advertising controls Google has stripped or the glaring lack of transparency behind auctions and pricing. This lowers the barrier of video production for advertisers and ultimately gives them more media options to test.

eCommerce 113

eCommerce Advertising Advertisers B2C 113

Search Engine Land

FEBRUARY 6, 2024

The big cookie crumble of 2024 officially began in January with Google’s initial roll-out of Tracking Protection for Chrome users. Dig deeper: PPC outlook: How advertisers can stay ahead in 2024 Get the daily newsletter search marketers rely on. Business email address Subscribe Processing. See terms.

Search Marketers 115

Search Marketers CRM B2C Analytics 115

Martech

MARCH 27, 2024

Some 86% of marketers already invested in gaming say it’s of growing importance in their organization, according to “Changing the Game: How Games Advertising Powers Performance.” The study, by IAB and media consultant Advertiser Perceptions, surveyed 300 U.S. Forty percent of current game advertisers plan to increase spending in 2024.

Advertising 112

Advertising Advertisers Entertainment Marketing 112

Sprout Social

MAY 9, 2024

We’ll explore five influencer marketing trends shaping the social media landscape in 2024. Influencer marketing trends shaping 2024 Let’s explore five influencer marketing trends, based on data from The Influencer Marketing Report and other sources. Sprout’s data reflects this influencer marketing trend.

Influencer Marketing 75

Influencer Marketing Market Trends Gen Z Fashion 75

Set Up

FEBRUARY 6, 2024

This includes customized plans, content, and promotions based on individual behaviors, preferences, and needs, down to more advanced targeting techniques for digital advertising. Personalization: With advanced data analytics and AI, marketers are tailoring their messages and services at a deeper level.

Transform 64

Transform Fashion User-Generated Manufacturing 64

Customers.ai

JANUARY 2, 2024

Came to Be As the founder of WordStream, the world’s largest PPC advertising software company, I’ve had the privilege of managing approximately a billion dollars in annual ad spend for companies worldwide. Companies were (and still are) spending way too much money on paid advertising and not seeing an efficient return.

Transform 118

Transform Outbound Marketing CRM B2C 118

Customers.ai

DECEMBER 18, 2023

People are working remotely, company-level data isn’t as valuable as it once was, and when it comes to advertising, we want and need more than just location-based targeting. This is PERSON-level data that will help both B2C and B2B sales teams build highly-targeted outbound sales campaigns with personalized messaging. The Customers.ai

User-Generated 114

User-Generated B2C Outbound Marketing Analytics 114

Ariyh

NOVEMBER 27, 2023

Previous insight: Use non-rounded discounts (more insights here ) Mobile (vs desktop) shoppers prefer personalized (vs popular) recommendations Channels : Ecommerce | Website/App | Messaging & Copy For : B2C. 🔮 RSVP for free Predictions 2024 event with Scott Galloway What’s going to happen in 2024? Click here.

Product 67

Product Shoppers eCommerce Fashion 67

Ariyh

NOVEMBER 20, 2023

Find out why Click here to sponsor Ariyh (sold out for 2023, booking for Jan 2024) 📝 Intro You're putting some of your products on sale, as it’s time to get rid of some old stock. Discover why it’s the best option to seamlessly manage all your content on your website and digital channels. to $27.68, giving 7.7%

Price 87

Price B2C eCommerce Retail 87

Martech

MAY 2, 2023

They also want to convince advertisers that their platform innovations and programming are the best way to connects with viewers, especially younger ones. Earlier this year, Samsung Ads launched the ability for advertisers to run QR codes with ads. YouTube is bringing smart advertising to short videos.

Retail 118

Retail Manufacturing Advertising Advertisers 118

Ariyh

DECEMBER 11, 2023

Get automated prospecting 🏝️ Holiday break The time of the year has come to start to unwind and recharge, so we can start 2024 with a bang. It: Finds prospects among 600M+ leads Engages them across channels Hands you warm leads ready to buy The free forever plan includes full access plus 20 new leads every month.

Price 62

Price B2C Food Promotion 62

Search Engine Land

FEBRUARY 26, 2024

A new report released this month by Intero Digital ( disclosure: I previously worked with Intero ), “Revolutionizing Reach: The 2024 Digital Marketing Landscape You Can’t Ignore,” checks the yearly pulse for the digital spending and marketing activities of its SMB client list. Top digital marketing goals for 2024. Influencer marketing.

Digital Marketing 128

Digital Marketing Thought Leadership Transform B2C 128

Customers.ai

MARCH 26, 2024

stay on top of this crazy industry, we sat down with five experts to talk about what’s in and what’s out this year when it comes to B2B marketing and advertising. So, let’s dive into these expert tips and kick your B2B marketing and advertising strategies into high gear. To help our customers (and ourselves!)

B2C 111

B2C Advertising Advertisers Outbound Marketing 111

Hubspot Marketing

OCTOBER 17, 2023

What was once a marketing strategy used primarily by B2C companies is now making its way into B2B partnerships. To anticipate what lies ahead, we asked experts their thoughts on emerging trends that will dominate the B2B affiliate marketing space in 2024. Influencer marketing has been a leading B2C marketing strategy this year.

Affiliate Marketing 106

Affiliate Marketing Market Trends B2C Transform 106

SocialPilot

JANUARY 31, 2024

B2B SaaS, a field that used to rely completely on traditional advertising strategies, is now testing its luck in influencer marketing. billion in 2024. With its horizon expanding in B2B, it is also well renowned in the B2C industry. Industry niches that used to stick to their same old marketing schemes are not experimenting.

Influencer Marketing 88

Influencer Marketing User-Generated Education CRM 88

Martech

DECEMBER 15, 2022

Women are projected to overtake their male counterparts in social engagement by 2024. Brands leveraged these partnerships through digital channels, including social media, where sponsorships of women athletes saw a 70% boost in engagement this year. Shining stars.

Entertainment 89

Entertainment Place Branding Social Media Marketing 89

Digital Marketer

MARCH 1, 2024

Today, we bring you the top 10 lead-generation strategies that work like a charm in 2024. And 2024 is a tech-savvy era. It is still powerful and going strong in 2024. Keyword optimization is still a strong SEO tactic in 2024 that aligns content with user intent. And you don’t want that, do you? Content Marketing 7.5

User-Generated 100

User-Generated Influencer Marketing Social Media Marketing SEO 100

Hubspot Marketing

DECEMBER 21, 2023

We’ve compiled a list of 31 blogging statistics that will help guide your content marketing strategy in 2024 so you can spend less time fretting and more time creating content that delights and converts. OrbitMedia ) Image Source 70% of people would rather learn about a company through articles than advertisements.

B2C 106

B2C eBook Food Marketing Strategy 106

Scoop.it!

MAY 9, 2024

Paid Channels Paid channels involve investing in advertising to promote content. Tailoring your content will help increase engagement and overall reach, especially when distributing content for B2B and B2C companies. The post 5 Advanced Content Distribution Strategies and 7 Tips to Do It Right in 2024 appeared first on Scoop.it

Whitepaper 89

Whitepaper User-Generated Analytics Inbound Marketing 89

Hubspot Marketing

APRIL 5, 2024

B2B Marketing Strategy Stats 66% of B2B leaders and 62% of B2C leaders say their companies have leveraged AI tools, while only 57% of sales leaders responded positively to the same question. So, in 2024, data makes all the difference. HubSpot’s State of AI Report ) 50% of B2B marketers plan to increase SEO budgets in 2024.

B2C 110

B2C SEO Transform Marketing 110

Marketing Insider Group

FEBRUARY 5, 2024

Wallaroo) Social media advertising spending is expected to surpass $300 billion in 2024. OrbitMedia) 70% of consumers prefer learning about a company through articles over advertisements. HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. of their advertising budget to branding.

Digital Marketing 87

Digital Marketing Marketing Strategy Shoppers User-Generated 87

Litmus

FEBRUARY 27, 2024

You could easily manage advertising retargeting efforts or trigger the right kind of emails based on the data you’ve collected. The email data privacy landscape is ever-evolving It all started with Google’s plan to end third-party cookies by 2024 remains a key element of its Privacy Sandbox. It’s not so easy anymore.

B2C 88

B2C Email Marketing Transform Retail 88

Martech

JANUARY 5, 2023

Digital media and advertising. Apple’s phase out of mobile identifiers (IDFA) restricts the device data that can help advertisers deliver customized ads. Advertisers will look at more sophisticated non-addressable campaigns to replace addressable targeting that depends on IDs. Experience, Ecommerce and Transformation.

Transform 111

Transform CMO eCommerce Advertising 111