Use Insider

MAY 14, 2024

While acquisition marketing uses advertising, social media campaigns, and other promotions to attract new customers, retention marketing will rely on tactics like personalized marketing , loyalty programs, and top-notch customer service to keep existing customers on the hook.

Customer loyalty 52

Customer loyalty Marketing Strategy Customer Acquisition Marketing 52

Unbounce

MAY 15, 2024

Updated on April 27, 2024. Segment by “logged in” vs. “logged out” users. Segment by users that converted vs those that didn’t. How to improve CPA: Refine targeting to reach audiences more likely to convert, reducing wasted ad spend and marketing costs on non-converting users.

Non-Profit 59

Non-Profit Customer Acquisition User-Generated eCommerce 59

Neil Patel

JANUARY 18, 2023

The priorities for 2022 continued to be informative, useful content that answered user search queries. Writing for search engines may have been helpful in the past, but Google has been vocal about prioritizing anything written for its users. The information you provide needs to be user-centric, however.

SEO 113

SEO Gen Z User-Generated Advertising 113

Hubspot Marketing

MARCH 21, 2024

Fast forward to 2024, people are at work. Our yearly business recap shows the construction industry saw decreases in customer acquisition metrics. Construction Services Marketing Strategies Below are 13 marketing strategies you can use to generate leads and clients for your construction company. Be active on social media.

Marketing 111

Marketing Marketers User-Generated Promotion 111

Hootsuite

DECEMBER 9, 2020

Are you using social to recreate lost customer experiences? As pressure increases to recover revenue lost in the wake of the pandemic, it’s no surprise that marketers ranked customer acquisition as their top objective on social in our Social Trends survey this year. Are you pulling customer intelligence from social listening?

CMO 142

CMO Customer Acquisition CRM Social Media Marketing 142

Search Engine Land

NOVEMBER 20, 2023

This article will look beyond the surface at the full spectrum of costs associated with doing SEO well, enabling you to approach 2024 well-prepared for SEO success. As we head into 2024, SEO is hyper-competitive. The real cost of SEO tools for most novice users is simply the lost time (which is the most precious resource of all).

SEO 118

SEO Customer Acquisition Communications User-Generated 118

Unbounce

OCTOBER 24, 2023

billion by 2024. First, because SaaS is usually sold through a subscription model, it brings along the added challenge of keeping your existing customers in order to avoid churn. So while gaining new users is critical, maintaining existing customers is even more so as it brings your LTV:CAC ratio down—which is a good thing.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Unbounce

OCTOBER 24, 2023

billion by 2024. First, because SaaS is usually sold through a subscription model, it brings along the added challenge of keeping your existing customers in order to avoid churn. So while gaining new users is critical, maintaining existing customers is even more so as it brings your LTV:CAC ratio down—which is a good thing.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Unbounce

MARCH 8, 2024

Updated on March 6, 2024. CRO also helps to target more of your ideal customers , while lowering your customer acquisition cost (CAC). Because if you’re spending too much on finding the wrong types of customers, you’re wasting valuable resources: time and money. And A/B testing is the best way to do that.

Transform 52

Transform Analytics Copywriting Marketing 52

Hubspot Marketing

FEBRUARY 8, 2024

Beyond helping to create brand awareness , Google Ads lets you generate leads fast. Image Source Fast forward to 2024, the website has a new look with lots of pages, resources, and clear calls to action. Image Source This website structure is a plus for user experience because it reduces the crawl/click depth to three clicks.

Transform 122

Transform User-Generated Marketing Marketers 122