SmartBrief - Marketing

FEBRUARY 8, 2024

Digital out-of-home advertising has expanded rapidly over the past few years, advancing from traditional billboards to dynamic digital displays that captivate passersby with vibrant, interactive content. But what can we expect to see happening in DOOH in 2024 and beyond? Here are my thoughts.

Transform 112

Transform Energy Advertisers Advertising 112

Sprout Social

JUNE 13, 2025

Set up tracking and attribution To measure ROI, you need to collect the right data and plug it into the analytics tool your marketing and leadership teams use to evaluate performance. Leverage attribution models and marketing mix modeling with this data to analyze what content works (or doesn’t).

Analytics 107

Analytics Marketers Marketing Customer Journey 107

illumin

JANUARY 12, 2024

Meta can and should be a part of a marketer’s programmatic approach. Marketers in the USA will spend more than $57 billion on digital display advertising in 2024 alone, with over half of this spent on social media – on track with the spending from recent years. In 2019 , 56.3% of total programmatic ad spend.

Transform 105

Transform Customer Journey Advertisers Advertising 105

illumin

AUGUST 21, 2024

(Updated on September 2024) Display advertising is a sub-type of online advertising that combines elements such as banners, text, images, video , and audio formats. What is display advertising? Display advertising is an important part of online advertising. What are display ads?

Advertising 98

Advertising Advertisers User-Generated Key Performance Indicator 98

Hubspot Marketing

MAY 31, 2024

That second kind of advertising is called native advertising. Brands who master native advertising strategy create relatable content, show engaging visuals, and make their customer the hero. Brands who master native advertising strategy create relatable content, show engaging visuals, and make their customer the hero.

Advertising 107

Advertising Advertisers Gen Z Inbound Marketing 107

Search Engine Land

JANUARY 4, 2024

Advertising on Meta presents unique opportunities that Google Ads doesn’t offer. When advertising on platforms like Google, you’re restricted to reaching people searching for your product or service. Use Facebook and Instagram Advertisers often try to manually control where their ads appear, but the algorithm is powerful.

eCommerce 100

eCommerce User-Generated Advertising Advertisers 100

Backlinko

JUNE 25, 2024

B2B SEO has become an important element of a successful marketing strategy, helping B2B businesses improve their online visibility and credibility. In this post, you’ll find 10 up-to-date B2B SEO statistics for 2024. Let’s dive right in! Social media and email remain the most effective bottom-funnel channels.

SEO 89

SEO Telemarketing Direct Mail Marketing Mix 89

Martech

JUNE 6, 2024

It also provides recommendations for spending and channel allocation over time, and suggests changes in a marketing mix model based on whether a marketer wants to optimize spend or maximize profit, or if there are changes in the marketing environment, such as seasonal factors or inflation.

User-Generated 118

User-Generated B2C Marketing Mix Analytics 118

Litmus

MARCH 15, 2024

We’ve been encouraging marketers to focus on developing a strategy to wean their media plans and martech stack off third-party (3P) cookies for some time (and we still are!) Here’s a closer look at what the potential loss of third-party cookies really represents, and actionable steps marketers can take now to respond.

Law 115

Law Transform Marketing Mix Marketing Strategy 115

Search Engine Land

JANUARY 23, 2024

Some strategies to tighten up coverage include: Phrase and exact match keywords Broad match keyword performance may have improved in recent years (for some advertisers), but they still tend to struggle in smaller accounts because of limited budgets, data and how many searches they can match.

Advertising 95

Advertising Advertisers Shipping Marketing Mix 95

Bannerflow

MAY 22, 2023

Considering these factors, it becomes abundantly clear that the surging prominence of connected TV not only offers viewers a myriad of options but also opens up new and exciting opportunities for content creators and advertisers alike. The Benefits of CTV – What is in it for advertisers?

Advertising 52

Advertising Advertisers Entertainment User-Generated 52

illumin

JANUARY 22, 2024

With the success of the social media phenomenon, marketers continuously utilize Meta in their advertising strategies. Platforms like Meta continue to dominate the social media advertising scene, especially with Facebook rebranding to Meta several years ago in order to better integrate its acquisition of Instagram.

Advertising 52

Advertising Advertisers User-Generated Law 52

Econsultancy

FEBRUARY 23, 2022

Gaming and home entertainment in all their forms have soared thanks to the pandemic, creating an unprecedented opportunity to marketers and advertisers, who are intent on reaching these newly captive audiences. for the mobile games market between 2019 and 2024, predicting that mobile games will generate $116.1

Entertainment 82

Entertainment Advertising Advertisers Gen Z 82

illumin

MAY 22, 2024

Here’s a quick overview of Meta advertising. In the company’s decades-long rule as the largest social media company, it has established itself as a major player in the advertising space. Facebook and Instagram ads (as well as the sure-to-come Threads ads) are a critical tool in many marketers’ playbooks. How do Meta ads work?

Gen Z 59

Gen Z Millennials User-Generated Advertisers 59

DirectMail2.0

MARCH 26, 2025

Transcript: 0:01 all right well let’s go ahead and get started welcome everyone to our webinar we are thrilled you have chosen to spend 0:07 some time with us today and we will not disappoint in today’s marketing ecosystem there are common struggles in 0:13 the pursuit of effective strategy and use of the direct mail marketing channels (..)

Whitepaper 52

Whitepaper Direct Mail Marketers Marketing 52

Martech

JANUARY 5, 2023

Digital media and advertising. How data will change marketing in the new year. Data is at the center of what marketers do, and this will be a prime focus for marketers in 2023. Marketers are playing catch-up when it comes to mobile users. By 2024, that figure is expected to be more than 75%.

Transform 113

Transform CMO eCommerce Advertising 113