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Who won: Measuring the most effective Super Bowl 2024 Ads

Search Engine Land

This article explores different methodologies and key performance indicators used to evaluate Super Bowl commercials, making the case for metrics like engaged-view conversions that tie advertising directly to customer actions and sales. Perfect 10: The Kia big game commercial featuring the 2024 Kia EV9 ,” (6.36). “

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10 Actionable Tips for Small Business Marketing in 2024

Sachs Marketing Group

There are many tips for small business marketing, but the key is to focus on building a strong organic presence through SEO, leveraging social media to connect with your audience, and deploying highly targeted PPC ads to reach your ideal customer demographic. Here are ten actionable tips for small business marketing in 2024.

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10 metrics to track influencer marketing success in 2024

Sprout Social

Whether aiming to enhance brand awareness, generate leads or boost sales, ensure clarity in your objectives. Generate 500 leads within the next month through influencer marketing campaigns. The #PartyNeverStops campaign generated £3.68M in sales, an 18x return on ad spend, 91M video views and reached 11.9M jxrdanhames m.A.A.d

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Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

Search Engine Land

Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.” Key events are created and reported like previous conversions in Google Analytics.”

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Top KPI Marketing Metrics to Track in 2024

Vertical Response

Deciphering which KPIs truly matter for your kpi marketing strategy can be the key to unlocking campaign success. In this article, we cut through the clutter to highlight the top marketing KPIs to track in 2024, equipping you with the knowledge to measure and augment your kpi marketing efficiency.

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Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

Martech

Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.” Key events are created and reported like previous conversions in Google Analytics.”

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The Future is Now: How AI is Reshaping Modern B2B Marketing

Marketing Insider Group

The Vast Influence of AI on B2B Marketing The influence of AI is visible in every facet of B2B marketing, from lead generation and customer engagement to data analytics and decision-making processes. AI algorithms can analyze data patterns, understand user preferences, and optimize content for maximum impact.