Who won: Measuring the most effective Super Bowl 2024 Ads
Search Engine Land
FEBRUARY 21, 2024
This article explores different methodologies and key performance indicators used to evaluate Super Bowl commercials, making the case for metrics like engaged-view conversions that tie advertising directly to customer actions and sales. Perfect 10: The Kia big game commercial featuring the 2024 Kia EV9 ,” (6.36). “
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