Remove 2024 Remove B2C Remove Copywriting
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How B2B and B2C brands adopt genAI — same tech, different strategies

Martech

Generative AI is transforming business operations, but its adoption varies significantly between B2B (business-to-business) and B2C (business-to-consumer) organizations. The simple conclusion is that B2C marketers need to know a little about many, while B2B marketers must know a lot about a few. Why are there differences?

B2C
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Litmus Live Recap 2024: Highlights From Day 1

Litmus

Litmus Live Day 1 Recap—October 28, 2024 This is my first Litmus Live and all I can say is wow! Decoding Churn: Strategies for Subscription Retention Anna Levitin shared how to decode churn and boost retention using B2C tactics repurposed for B2B. The speakers on day one knocked it out of the park. Well said, Dave!

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How to set a smart social media budget (and get it approved)

Hootsuite

A good guide to freelancer rates in 2024 can be found on the Editorial Freelancers Association website: Graphic design: $47.50–$85/hr Copywriting: $62.50–$100/hr Copy editing: $50–60/hr Translation: $50–70/hr Influencer marketing Working with influencers (aka content creators) is an easy way to expand the reach of your social media campaigns.

B2C
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IAB expects digital advertising growth to slow considerably this year

Martech

2024 projection. The study indicated that 2024 accelerated on ad-heavy events like the Paris Olympics and national and state elections. Brand advertising came in third at 45%, down from 57% in a previous study conducted in summer 2024. The most recent study asked marketers these same questions in November, 2024.)

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Who Uses Reddit Anyway? A Deep Dive Into Reddit Users and What They Think of Marketing

Hubspot Marketing

Reddit ) The platform is growing rapidly, with 39% year-over-year growth reported in 2024. million comments were created daily, on average in 2024. This could work in your favor if youre a B2C brand. Ive found that the most effective copywriting uses the same words your audience does to talk about their problems.

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Mastering LinkedIn content marketing: Strategies and examples

Sprout Social

Especially if you have a B2C audience, you shouldnt go to the platform promoting coupons and deals for your products. Our 2024 Social Media Content Strategy Report uncovers what content pillars and content types are successful on each network , including brand examples.

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Who Uses Reddit Anyway? A Deep Dive Into Reddit Users and What They Think of Marketing

Hubspot Marketing

Reddit ) The platform is growing rapidly, with 39% year-over-year growth reported in 2024. million comments were created daily, on average in 2024. This could work in your favor if youre a B2C brand. Ive found that the most effective copywriting uses the same words your audience does to talk about their problems.