Data analysis and market research top list of AI use cases
Martech
AUGUST 29, 2024
Data analysis (45%) and market research (40%) were the top ways marketers are using AI. Image: Mediaocean’s “2024 H2 Market Report.” Dig deeper: 3 reasons why digital video and CTV are booming in 2024 Why we care. AI capabilities. The full report can be read here (registration required).
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