Search Engine Land

AUGUST 1, 2024

This will be even more true in 2024, given how rapidly AI and tools like ChatGPT, Gemini and Copilot are building a presence in how people find information and how much they trust it. Over the years, Google has built a detailed understanding of brands, similar to its own version of Wikipedia, to grasp their importance and nuances better.

SEO 98

SEO PR User-Generated Education 98

Hubspot Marketing

NOVEMBER 15, 2024

The marketing function keeps expanding, as Deloitte’s Spring 2024 CMO Survey affirmed. Those potential marketing channels cover any place that could influence a customer’s brand perception, including: Traditional marketing like TV, radio, out-of-home advertising. PR and earned media. Direct sales conversations and promotions.

CMO 123

CMO Traditional Marketing Communications Marketers 123

Search Engine Land

JULY 17, 2024

In 2024, brands are encountering a variety of challenges that can impact their reputation. Their decisions are under close scrutiny and require strategic foresight to effectively manage these issues. NewsWhip did an excellent job of measuring the relative size of the reputation issues facing each of these brands.

Branding 79

Branding PR Food Gen Z 79

Unbounce

JUNE 8, 2024

Updated on June 8, 2024. Former consultant, agency hired-gun, brand manager and tech community organizer, Georgiana’s been cracking integrated web marketing across search, ecommerce, copy, email, social, product, analytics and usability for over 14 years. Which are totally not falling apart.

Marketers 98

Marketers Marketing Promotion Thought Leadership 98

Search Engine Land

JULY 2, 2024

Affiliate sites have been getting crushed in search rankings since Google’s March 2024 core update, and as a result, some are laying off teams or downsizing budgets. From what I can see, after the Google March 2024 core update , many affiliate sites that don’t have any significant brand search lost traffic.

PR 104

PR SEO Shoppers Brand Management 104