Martech

JUNE 24, 2024

For this prompt, try selecting the CMO persona. There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are CMO for a national hotel chain. MarTechBot now has 10+ personas to provide more targeted responses. Tone) Please keep responses simple.

Transform 111

Transform CMO Key Performance Indicator Customer loyalty 111

Sprout Social

JUNE 24, 2024

When I kickoff work with CMOs as an upper-funnel marketing consultant and we discuss their social team org structure, the first thing I say to them is, “Can I actually hear about how your paid social team is staffed and how strong your customer acquisition costs and return on ad spend are first?”

Customer Acquisition 117

Customer Acquisition B2C CMO Traditional Marketing 117

Duct Tape Marketing

AUGUST 22, 2024

Are You Ready to Be a Fractional CMO? written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I do a solo show exploring the misconceptions surrounding the role of the Fractional CMO. What are the skills required?

CMO 63

CMO Customer Journey Transform User-Generated 63

Hubspot Marketing

MARCH 5, 2025

Customer Acquisition I spoke to Zayed Ahmed from ASL BPO about customer acquisition. Ahmed claims that customer acquisition is B2B marketing data thats important to him because it shows me how people find us and why they choose us over others. Stick to whats important for your business.

Analytics 66

Analytics Customer Acquisition CRM Marketing 66

Martech

SEPTEMBER 14, 2023

What I have observed over the past two years is that, while cutbacks in marketing may reduce customer acquisition cost, they can also deliver a considerable hit to annual contract value — as much as a 45% fall-off. “We We live in a peer-bound world,” says Chandar Pattabhiram, CMO for business spend management platform Coupa.

Transform 134

Transform CMO Customer Acquisition Finance 134

Welcome Software

DECEMBER 26, 2023

of total marketing channel spend is focused on driving loyalty and advocacy compared to other stages in the customer journey.1 We know that customer acquisition costs are increasing, so finding opportunities to gain new customers but also focus on customer retention and loyalty is imperative in 2024.

Customer 40

Customer Customer loyalty Customer Acquisition CMO 40

Welcome Software

DECEMBER 26, 2023

of total marketing channel spend is focused on driving loyalty and advocacy compared to other stages in the customer journey.1 We know that customer acquisition costs are increasing, so finding opportunities to gain new customers but also focus on customer retention and loyalty is imperative in 2024.

Customer 40

Customer Customer loyalty Customer Acquisition CMO 40

Animalz blog

MAY 3, 2024

Enterprises typically have more customer acquisition channels, giving content teams more runway and budget to take on ambitious content marketing campaigns. The business has diversified customer acquisition channels. ” One other challenge is the potential for layers of hierarchy between a CMO and their content team.

Content Marketing 52

Content Marketing Shipping Whitepaper Customer Acquisition 52

Search Engine Land

JULY 1, 2024

David Shapiro, CMO of Unabated, notes: “Search hasn’t been solely about Google for a few years now. You’re missing out if you aren’t considering social platforms as search engines in 2024 and beyond. Our video content educates and engages potential customers, leading them to explore our platform further.

SEO 106

SEO User-Generated PR Shoppers 106