Martech

JANUARY 14, 2025

Let’s be honest: seeing Gartner’s latest CMO spending report probably made your stomach drop. Marketing budgets are down 15% year-over-year. Only 24% of CMOs feel confident about their 2024 funding. This sparked doom-and-gloom predictions about marketing’s diminishing role in 2025.

Transform 126

Transform CMO Marketers Marketing 126

Duct Tape Marketing

AUGUST 22, 2024

Are You Ready to Be a Fractional CMO? written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I do a solo show exploring the misconceptions surrounding the role of the Fractional CMO.

CMO 85

CMO Customer Journey Transform User-Generated 85

Hubspot Marketing

NOVEMBER 15, 2024

Now, when I lecture marketing students at my alma mater, I couldn’t imagine not thinking holistically about marketing. The marketing function keeps expanding, as Deloitte’s Spring 2024 CMO Survey affirmed. And marketing must help other departments and the entire company accomplish its goals and objectives.

CMO 122

CMO Traditional Marketing Communications Marketing 122

Duct Tape Marketing

DECEMBER 18, 2024

Let's call this Solving the Marketing Leadership Gap for Small Business. Now I could also, we're ending, depending upon when you're listening, we're coming to the end of 2024. think 2025 is going to make 2020, the change of 2024 pale in comparison. So the traditional solutions, I already talked about them. There's a lot.

CMO 68

CMO Marketers Marketing Transform 68

Duct Tape Marketing

OCTOBER 8, 2023

How to Become a Fractional CMO written by John Jantsch read more at Duct Tape Marketing Ever heard of a fractional CMO ? Imagine wielding the power of a marketing wizard without having to afford their six-figure salary. That’s exactly what becoming a fractional CMO is all about. Does that pique your interest?

CMO 91

CMO Price Transform Marketing Strategy 91

Hootsuite

DECEMBER 12, 2023

How can you — a CEO, CFO, CMO, or other executive — tip the scale in your favor? 61% of your customers say thought leadership content is “a lot more” effective at showcasing your company’s value than traditional marketing. Whether you’re B2B or B2C, your customers want to engage with humans on social media. right now).

Thought Leadership 133

Thought Leadership Place B2C CMO 133

Duct Tape Marketing

AUGUST 22, 2024

Are You Ready to Be a Fractional CMO? written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I do a solo show exploring the misconceptions surrounding the role of the Fractional CMO.

CMO 65

CMO Customer Journey Transform User-Generated 65