Remove 2024 Remove CMO Remove Traditional Marketing
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Stop defending your marketing budget — start proving its value

Martech

Let’s be honest: seeing Gartner’s latest CMO spending report probably made your stomach drop. Marketing budgets are down 15% year-over-year. Only 24% of CMOs feel confident about their 2024 funding. This sparked doom-and-gloom predictions about marketing’s diminishing role in 2025.

Transform 126
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Are You Ready to Be a Fractional CMO?

Duct Tape Marketing

Are You Ready to Be a Fractional CMO? written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I do a solo show exploring the misconceptions surrounding the role of the Fractional CMO.

CMO 85
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Holistic Marketing Works — Here's How You Can Apply It to Your Campaigns [+ Expert Tips]

Hubspot Marketing

Now, when I lecture marketing students at my alma mater, I couldn’t imagine not thinking holistically about marketing. The marketing function keeps expanding, as Deloitte’s Spring 2024 CMO Survey affirmed. And marketing must help other departments and the entire company accomplish its goals and objectives.

CMO 122
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Solving the Marketing Leadership Gap for Small Business

Duct Tape Marketing

Let's call this Solving the Marketing Leadership Gap for Small Business. Now I could also, we're ending, depending upon when you're listening, we're coming to the end of 2024. think 2025 is going to make 2020, the change of 2024 pale in comparison. So the traditional solutions, I already talked about them. There's a lot.

CMO 68
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How to Become a Fractional CMO

Duct Tape Marketing

How to Become a Fractional CMO written by John Jantsch read more at Duct Tape Marketing Ever heard of a fractional CMO ? Imagine wielding the power of a marketing wizard without having to afford their six-figure salary. That’s exactly what becoming a fractional CMO is all about. Does that pique your interest?

CMO 91
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The 2024 Guide to Social Media Strategy for Executives

Hootsuite

How can you — a CEO, CFO, CMO, or other executive — tip the scale in your favor? 61% of your customers say thought leadership content is “a lot more” effective at showcasing your company’s value than traditional marketing. Whether you’re B2B or B2C, your customers want to engage with humans on social media. right now).

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Are You Ready to Be a Fractional CMO?

Duct Tape Marketing

Are You Ready to Be a Fractional CMO? written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I do a solo show exploring the misconceptions surrounding the role of the Fractional CMO.

CMO 65