2024 Customer Acquisition Key Performance Indicator 
Martech
JULY 15, 2024
Dig deeper: 4 tips to build customer loyalty with email Updated answer: When measuring the costs and benefits of acquiring new customers versus running a loyalty program with existing customers, there are several key performance indicators (KPIs) to consider for each group: For acquiring new customers: 1.
The CMO Survey
APRIL 1, 2025
in Spring 2024) 8.5% increase in customer satisfaction (up from 6.1%) 10.8% Nearly 70% of respondents expect their senior marketing leadership title to remain unchanged in the next five years, with Chief Growth Officer and Chief Customer Officer seen as the most likely alternatives. in 2024, respectively.
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Sprout Social
SEPTEMBER 24, 2024
Plus, templates offer guidance on creating engaging content, tracking performance metrics and managing relationships with influencers. Our 2024 Influencer Marketing report shows 80% of consumers prefer buying from brands with long-term influencer partnerships. Why is a roadmap important?
Marketing Insider Group
OCTOBER 1, 2024
Customer relationship management (CRM) systems are everywhere, as the industry could be worth about $55 billion by the end of 2024. These systems help manage customer interactions and provide useful data that drives success, making them incredibly valuable for organizations of all sizes.
Hubspot Marketing
MAY 9, 2025
In summer of 2024, retailer Forever 21 had to respond to outrage from consumers over what they felt was a substandard experience for shoppers with larger body types. Doing a better job of serving a broader consumer base leads to higher customer acquisition and retention rates.
Search Engine Land
AUGUST 12, 2024
Successful paid search advertising in 2024 requires a balanced approach that aligns with overall business goals. Marketing needs to be centered around customer acquisition, retention, brand building and, ultimately, creative campaigns that move humans toward action.
DirectMail2.0
MARCH 26, 2025
Transcript: 0:01 all right well let’s go ahead and get started welcome everyone to our webinar we are thrilled you have chosen to spend 0:07 some time with us today and we will not disappoint in today’s marketing ecosystem there are common struggles in 0:13 the pursuit of effective strategy and use of the direct mail marketing channels (..)
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