Remove 2024 Remove Customer Acquisition Remove Product Marketing
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Inclusion as a Customer Acquisition Strategy (+ Examples)

Hubspot Marketing

Here are some examples of how brands have leaned into inclusive marketing as a customer acquisition strategy for specific identities they want to serve. Examples of Brands Leaning Into Inclusive Marketing as a Customer Acquisition Strategy 1.

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6 Types of Community Management (+ Tips from the Experts Who Manage Them)

Hubspot Marketing

For example, at HubSpot, Sowyrda explains, “We have communities of product (discussing HubSpot’s products) and communities of practice which are spaces to discuss professional topics.”

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8 tips to adopt vertical marketing and drive SaaS growth

Martech

As companies prioritize “efficient growth,” vertical software has gained prominence due to its lower customer acquisition costs, higher expansion sales and stronger gross retention than its horizontal counterparts. In 2021-2022, software companies could easily raise vast amounts of money and win vast numbers of customers.

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Top 5 Black Friday Email Campaigns & Winning Strategies

Litmus

Black Friday: the Super Bowl of email marketing 5 successful Black Friday email campaigns Anticipating 2024 Black Friday trends What makes a Black Friday email campaign successful? Plan holiday emails Anticipating 2024 Black Friday trends What’s Black Friday trends are expected to hit the inboxes this BFCM season?

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How to Run an Enterprise Content Marketing Operation (According to Leaders Who Do)

Animalz blog

Enterprises typically have more customer acquisition channels, giving content teams more runway and budget to take on ambitious content marketing campaigns. Startup content marketing Enterprise content marketing Content can have an outsized impact on the business. Lots of pressure on content to succeed quickly.

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SaaS marketing strategies: The ultimate guide to market your SaaS product

Unbounce

that the SaaS market is estimated to reach $197.29 billion by 2024. TABLE OF CONTENTS What is SaaS marketing? SaaS marketing challenges How to create an effective SaaS marketing strategy Choose the best inbound marketing channels Now that you’ve got the traffic, what’s next? See what I did there?)

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SaaS marketing strategies: The ultimate guide to market your SaaS product

Unbounce

that the SaaS market is estimated to reach $197.29 billion by 2024. TABLE OF CONTENTS What is SaaS marketing? SaaS marketing challenges How to create an effective SaaS marketing strategy Choose the best inbound marketing channels Now that you’ve got the traffic, what’s next? See what I did there?)