2024 Customer Marketing Transform 
Base.ai
OCTOBER 30, 2024
In today’s hyper-competitive landscape, customer marketers are not only fostering loyalty—they’re shaping the future of B2B growth. During his keynote at Obsession 2024, Mark Organ, founder of Eloqua and Influitive, shared his vision for customer marketers: a movement toward customer-led growth.
Martech
SEPTEMBER 18, 2024
The 2024 U.S. Brands will be pushed to either spend more than they want and/or optimize so they are smarter about their deployment of digital marketing strategies. Brands will be pushed to either spend more than they want and/or optimize so they are smarter about their deployment of digital marketing strategies.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Sprout Social
FEBRUARY 20, 2025
To grow and scale effectively, marketing teams must overcome common hurdles like unclear ownership, budget constraints and inefficient processes. Over the last few years at Sprout Social, we transformed a handful of ad hoc influencer activations into a robust influencer marketing program that sits at the center of our marketing strategy.
Base.ai
JANUARY 10, 2025
This integration enables businesses to automate re-engagement strategies, delight customers at the right moments, and foster advocacy, deeper engagement, and heightened satisfaction.
Martech
FEBRUARY 22, 2024
2017 was a watershed year where I witnessed firsthand a massive influx of new clients to the Lytics CDP during my time there running customer success. Fast forward from 2017 to 2024: GDPR, CCPA and a rapidly growing patchwork of state-determined policies influence data residency, accessibility and proper usage. Executive sponsor.
Base.ai
JANUARY 10, 2025
Celebrating Customer-Led Growth: Customer-Obsessed Awards at The Obsession Summit In 2024, the customer marketing industry has reached new heights, redefining how businesses engage, retain, and empower their customers.
Digital Marketer
DECEMBER 21, 2023
So, should you jump on the bandwagon in 2024? This article has all the answers as we walk you through the benefits and drawbacks of artificial intelligence in digital marketing in 2024. Taking Up Personalization a Notch Higher In 2024, AI’s impact on digital marketing is more pronounced than ever.
Expert insights. Personalized for you.
52 
Let's personalize your content