2024 Gen Z Millennials Social Media Marketing 
Hubspot Marketing
MARCH 8, 2024
Consumers and businesses alike are making more and more purchases online, and that’s only expected to increase, especially so on social media. Below I’ve compiled a list of ecommerce statistics that will help you understand the potential impact of using the practice, as well as its growth potential throughout 2024 and beyond.
SocialPilot
JANUARY 15, 2024
While some critics are busy forecasting the demise of Snapchat, the platform is booming with the GenZ crowd, adamant about keeping their streaks alive. ” Brands looking to get hold of the younger generation must pay attention to Snapchat. Gen Z and millennials have direct spending of around a trillion dollars through Snapchat!
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Lynton Web
JANUARY 29, 2024
As your team gathers to recalibrate your marketing strategy for 2024, consider these top marketing trends from HubSpot’s 2024 State of Marketing & Trends report. People will engage most with video marketing, specifically short-form. With social media being the No. AI will be big this year.
Buffer Marketing
MAY 29, 2024
Here's how → 9 of the best Instagram Reels trends from 2024 — so far Let’s scroll through some of this year's top Instagram Reels trends. “Looking for a man in…” Speaking of TikTok trends that spill over onto Instagram — this one might just be the biggest of 2024.
Hubspot Marketing
APRIL 5, 2024
Fast-forward to 2024, and I thought the live QVC era was long gone, thanks to the rise of online shopping. Most TikTok users are Gen Z, making up 44.7% Moreover, 46% of Gen Z consumers in the U.S. And finally, 47% of Gen Z consumers in both the US and UK have made a purchase from a live stream.
Sprout Social
JUNE 17, 2021
The Harris Poll, on behalf of Sprout Social, surveyed more than 1,000 US consumers and 250 business executives to better understand how they use social media, the importance of social media marketing, social’s impact on organizations and how its influence will change in the coming years.
SocialPilot
JANUARY 15, 2024
Common Video Marketing Statistics 1. According to Statista, the amount spent on video marketing will reach $92.253 billion in 2024. Video marketing is the fastest-growing type of marketing in digital advertising. In 2024, video content will make up for 82% of the internet traffic.
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