Set Up

APRIL 16, 2024

There is no denying that Millennials and Gen Z have immense purchasing power. Even if they don’t have as much income compared to Gen X and Boomers yet, Millennials and Gen Z are spending. And the younger generations who are spending more happen to be into short form content.

Gen Z 59

Gen Z Millennials Shopper Market Shoppers 59

Hubspot Marketing

APRIL 5, 2024

Fast-forward to 2024, and I thought the live QVC era was long gone, thanks to the rise of online shopping. Most TikTok users are Gen Z, making up 44.7% Moreover, 46% of Gen Z consumers in the U.S. And finally, 47% of Gen Z consumers in both the US and UK have made a purchase from a live stream.

Gen Z 96

Gen Z Millennials Entertainment Manufacturing 96

Spiralytics

JANUARY 31, 2023

In 2021, more than 82 million Americans listened to podcasts, with millennials and Gen Zs comprising most of the demographic, based on data from Statista. In addition, millennials comprise most listeners of the two youngest generations, with one-third consuming podcasts regularly. billion by 2024.

Gen Z 133

Gen Z Millennials Transform Marketing 133

Hubspot Marketing

AUGUST 7, 2023

Leading them are Gen Z and Millennials, as 29% of the combined group prefer to search for information on social platforms over actual search engines. But that’s not all – generative AI's also coming to search result pages, throwing another wrench in the way we’ve nearly always searched online. Those days are over.

Gen Z 92

Gen Z Millennials SEO Marketing 92

SocialPilot

JANUARY 10, 2024

Compared to Snapchat, TikTok, and Instagram, Pinterest, like Twitter and Reddit, had significantly fewer Gen Z users in 2022. 31% of millennials in the UK with a household income of over £100K are on Pinterest More than 75% of Pinterest users are from outside the U.S. 86% of millennials use Pinterest to plan life events.

Gen Z 64

Gen Z Millennials Shoppers User-Generated 64

SocialPilot

JANUARY 15, 2024

According to Statista, the amount spent on video marketing will reach $92.253 billion in 2024. In 2024, video content will make up for 82% of the internet traffic. A survey also showed that 61% more Gen-Z and Millennials were watching video content during the pandemic. Common Video Marketing Statistics 1.

Video Marketing 82

Video Marketing Gen Z Marketing Marketers 82

Hubspot Marketing

DECEMBER 5, 2022

But with Google phasing out third-party cookies in 2024, marketers are busy searching for new strategies to collect user data. While 2024 might seem far down the road, over half of marketers say their company is already exploring alternative targeting solutions. Marketers and third-party cookies -- can you name a better combo?

Gen Z 107

Gen Z Millennials Marketing Marketers 107

Econsultancy

FEBRUARY 18, 2022

Forrester states that, while just one out of ten baby boomers can be classed as values-motivated, this rise to one in four for millennial consumers. According to Forrester data, nearly a third of Gen Z say that they unfollow, hide, or block brands on social media at least weekly (if they feel they are disingenuous).

Gen Z 54

Gen Z Millennials Shoppers Retail 54

Marketing Insider Group

JULY 21, 2020

Millennials Will Not Compose 75% of the Future Workforce. Conventional wisdom has pounded the point home that by 2025 (or in some versions of the myth, by 2030), millennials will become three-fourths of the nation’s workforce. Certainly, millennials will become a driving force in tomorrow’s workplace. The reason: convenience.

Millennials 221

Millennials Whitepaper Transform Gen Z 221

Sprout Social

MAY 18, 2021

But social is hot on TV advertising’s heels—especially among younger generations. Data reveals 55% of consumers learn about brands through social, a figure that jumps to 78% for Generation Z and 61% for Millennials.

Gen Z 110

Gen Z Millennials Communications Advertising 110

Search Engine Land

JANUARY 29, 2024

For brands looking to develop communities of audiences, especially those favoring Gen Z and Millennials, search marketing is already no longer confined to traditional platforms like Google. Dig deeper: 5 SEO content strategy considerations for 2024 and beyond Why should you conduct a search universe analysis?

Gen Z 117

Gen Z User-Generated SEO Millennials 117

Neil Patel

FEBRUARY 23, 2021

Every new generation brings new customs, behaviors, and cultural phenomena that shape the world as we know it. Millennials taught us new ways of viewing our socio-political world. Generation Z showed us what the intersection of technology and humanity looks like. What Birth Years Are Considered Generation Alpha?

Millennials 128

Millennials Health Education Gen Z 128

Sprout Social

JUNE 17, 2021

When we look closer at the 55% of consumers who learn about new brands on social, Gen Z and Millennials are especially likely to use social for brand discovery. Over half of the executives surveyed anticipate that their social marketing budgets will increase by over 50% by 2024. Why it’s important.

Social Media Marketing 145

Social Media Marketing Transform Gen Z Millennials 145

Spiralytics

APRIL 23, 2023

So much so that 37% of consumers trust them more than brands, with Gen Z and Millennials being two times more likely than Boomers to trust influencers. and 23.4%, respectively, in 2023 and 2024. By 2024, influencer marketing spending will likely generate $7.14 Global influencer marketing was valued at $16.4

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

Econsultancy

DECEMBER 3, 2021

Data from eShopWorld  shows one quarter of shoppers (surveyed across 11 countries) purchased apparel from websites outside of their home market in 2020, rising to 31% among younger consumers in the Gen Z and Millennial age brackets. billion by 2024 (a CAGR of 57%).

Fashion 52

Fashion eCommerce Gen Z Shoppers 52

Hubspot Marketing

APRIL 16, 2024

As HubSpot's Global Director of Social Media, Bryna Corcoran , told me: "About seven months ago, we started to speak to the next generation of marketing or sales reps — we started to use the Gen Z and millennial tone-of-voice. We started to make it more of a conversational community. What's the HubSpot way in?

Gen Z 96

Gen Z Millennials User-Generated Branding 96

Buffer Marketing

APRIL 18, 2024

In this article, we've curated the top five graphic design trends for social media branding in 2024. This 2024 trend will be a particularly good fit for the social media branding of creative agencies and studios, artisanal and craft businesses, and wellness and lifestyle brands, NGOs, food and beverage brands.

Gen Z 104

Gen Z Branding Transform Food 104

Buffer Marketing

APRIL 25, 2024

Another more recent study found social media is the number one channel for Gen Z, millennials, and Gen X to discover new products. According to one study , almost 40 percent of young people (aged 18–24) in the U.S. said they use TikTok or Instagram to find places for lunch instead of Maps or Google search.

SEO 102

SEO Gen Z Social Media Marketing Millennials 102

Scoop.it!

DECEMBER 19, 2023

In fact, in 2022, 90% of Millennials used a smartphone or tablet to make a holiday purchase. Gen Z ranked second, following closely with 82%. What’s Your 2024 Business Resolution?) Consider the strategies below. Think Mobile-First In B2C, many consumers use their mobile phones for holiday shopping.

Marketing Strategy 92

Marketing Strategy Gen Z Whitepaper Marketing 92

Duct Tape Marketing

FEBRUARY 6, 2024

So there are, you're right in that there is a convergence of dark social, there is a convergence of AI platforms coming to play, and there's also just generational changes, workforce changes. I don't think people realize that in 2024 there are now more gen Zers in the workforce than baby boomers. We don't even touch that.

SEO 63

SEO Transform Gen Z PR 63

SocialPilot

MARCH 4, 2024

Its meteoric rise, especially among Gen Z and millennials, has made it an arena where creators, brands, and tunes burgeon and thrive. These sizes have changed in the past, but we have got you the most updated image size for GMB in 2024. billion monthly active users across 150+ countries.

Gen Z 104

Gen Z Transform Millennials Branding 104

Sprout Social

JULY 14, 2022

The metaverse is projected to become an $800 billion market by 2024 and tech giants are already investing millions to make this dream a reality. Fortnite and Roblox are some of the largest metaverses, offering brands the opportunity for impactful collaboration, especially those that target Millennials and Gen Z.

Branding 111

Branding Fashion Gen Z User-Generated 111

Hubspot Marketing

AUGUST 14, 2023

In fact, roughly three-fourths of web analysts believe that people will use search more in 2024 than ever before. Search engines are still dominant, but social search is growing in popularity in 2023, especially among Gen Z, Millennials, and Gen X.

SEO 78

SEO User-Generated Gen Z Millennials 78

Marketing Insider Group

FEBRUARY 5, 2024

Zippia) 60% of TikTok’s audience comprises Gen Z users. Wallaroo) Social media advertising spending is expected to surpass $300 billion in 2024. million by the end of 2024. (Forbes) 73% of marketers find social media to be effective for their business. Statista) There are currently 464.7 trillion by 2026.

Digital Marketing 87

Digital Marketing Marketing Strategy Shoppers User-Generated 87

Econsultancy

FEBRUARY 23, 2022

for the mobile games market between 2019 and 2024, predicting that mobile games will generate $116.1 billion in 2024, driven by growth markets such as the Middle East and Africa, Latin America, Southeast Asia, and India. Altogether, gaming brought in a total of $180.3

Entertainment 82

Entertainment Advertising Advertisers Gen Z 82

SocialPilot

JANUARY 16, 2024

And yes, these are fresh out of the oven for 2024. GENERAL SOCIAL MEDIA FACTS In today’s digital landscape, social media facts shed light on evolving user behaviors and emerging social media marketing trends. Platforms like Snapchat and TikTok dominate the Gen Z space, while B2B social media trends influence business decisions.

Gen Z 113

Gen Z User-Generated Millennials Advertising 113

Rock Content

JANUARY 18, 2021

This becomes clear when we see a report produced by Canaccord Genuity , which estimates that spending on digital media will increase almost 15% by 2024, making it account for three-quarters of all investment made in advertisement. Source: DigitalCommerce 360. It is a natural growth following the adoption of online media by the population.

Market Trends 128

Market Trends Content Marketing Gen Z User-Generated 128

Econsultancy

NOVEMBER 22, 2021

billion by 2024 (a CAGR of 57%). Much of this growth has been spurred on by younger consumers in the Millennial and Gen Z cohorts, who are much more likely to use the internet to research and purchase luxury goods than their more mature counterparts.

eCommerce 52

eCommerce Gen Z Fashion Retail 52

Sprout Social

APRIL 6, 2023

For example, social media demographics show Gen Z and Millennials made a shift from using to Instagram and make up two-thirds of Instagram users. billion by 2024. Build out your chatbot content strategy The next step is to figure out what content you want customers to engage with throughout the chatbot interaction.

User-Generated 81

User-Generated Marketing Marketers Gen Z 81

Hubspot Marketing

AUGUST 9, 2023

For example, a presentation on social media targeted at Gen Z will differ from that targeted at Millennials. For instance, don’t make a presentation on the “best lead generation strategies.” Pro tip: Always consider your audience’s knowledge level on the topic before drafting your presentation. Step 3: Be novel.

Neuromarketing 90

Neuromarketing Gen Z Energy Transform 90

Martech

MARCH 8, 2024

Image: Stirista and Ascend2, “Stirista 2024 Political Voter Profile Report.” ” Gen Z. Nearly half (45%) of Gen Z identifies as liberal, and just 23% as conservative. Oddly enough, the study found that 50% of Gen Z depends on Fox News for most of their news consumption. Influencers.

Gen Z 91

Gen Z Millennials Shoppers B2C 91