Spiralytics

JANUARY 31, 2023

While listening to a podcast is familiar, its popularity among streaming services and traditional radio has transformed the platform into a valuable marketing tool for enterprises worldwide. In addition, millennials comprise most listeners of the two youngest generations, with one-third consuming podcasts regularly. billion by 2024.

Gen Z 133

Gen Z Millennials Transform Marketing 133

SocialPilot

FEBRUARY 6, 2024

The influencer market is expected to grow to $52 billion by 2028 According to Statista, the influencer advertising market valuation is expected to grow to approximately $35 billion USD in 2024. This platform’s popularity exploded overnight and has specific demographics and reach – we are talking about its chokehold on Gen Z users.

Influencer Marketing 96

Influencer Marketing Gen Z Fashion Food 96

Sprout Social

JUNE 17, 2021

Digital transformation is in full swing. Accelerated by the events of 2020, this wave of transformation marks a turn of the tide in how businesses and consumers view, use and value social media—and we’ve got the data to prove it. Prepare your business to catch the next wave of digital transformation. Why it’s important.

Social Media Marketing 145

Social Media Marketing Transform Gen Z Millennials 145

Bannerflow

OCTOBER 3, 2022

With the digital transformation in full swing across several industries, perhaps an overlooked component is the importance of social media. If you want to drive constant engagement and convert those post actions into results that can transform business success, you need a paid social media strategy. Customer service is crucial.

Transform 52

Transform Gen Z Thought Leadership User-Generated 52

Marketing Insider Group

JULY 21, 2020

Generation Z, she shows, will rise in numbers among the nation’s workers. Mobile Commerce Will Rise to 44 Percent of Digital Commerce by 2024. In fact, the Business Insider intelligence team believes that mobile commerce will become 44 percent of all digital transactions by 2024. The reason: convenience.

Millennials 221

Millennials Whitepaper Transform Gen Z 221

Search Engine Land

DECEMBER 28, 2023

MCN will officially replace Google Merchant Center in early 2024. A survey found that Gen Z aren’t just tuning into YouTube for the videos – they’re also watching the ads. Microsoft Advertising launched a series of new generative AI tools for advertisers. Well that’s a wrap on 2023! What a year it’s been.

User-Generated 127

User-Generated Retail Non-Profit Advertising 127

Search Engine Land

FEBRUARY 19, 2024

As you think about digital transformation, consider integrating various disjointed systems to centralize customer data as your golden currency. This article discusses the top areas location-based businesses need to focus on in 2024 and key metrics to measure performance and success. Having proper schema structure on your website.

Gen Z 113

Gen Z Real Estate Transform SEO 113

Econsultancy

DECEMBER 3, 2021

Data from eShopWorld  shows one quarter of shoppers (surveyed across 11 countries) purchased apparel from websites outside of their home market in 2020, rising to 31% among younger consumers in the Gen Z and Millennial age brackets. billion by 2024 (a CAGR of 57%). Lululemon revenue rose 61% year-on-year in Q2 2021.

Fashion 52

Fashion eCommerce Gen Z Shoppers 52

Buffer Marketing

APRIL 18, 2024

In this article, we've curated the top five graphic design trends for social media branding in 2024. This 2024 trend will be a particularly good fit for the social media branding of creative agencies and studios, artisanal and craft businesses, and wellness and lifestyle brands, NGOs, food and beverage brands.

Gen Z 104

Gen Z Branding Transform Food 104

Duct Tape Marketing

FEBRUARY 6, 2024

Shama is the bestselling author of The Zen of Social Media Marketing, now in its 4th edition and Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age. Shama sheds light on the significant changes in how people discover brands online and the impact of dark social on this transformation. Pleasure to be here.

SEO 63

SEO Transform Gen Z PR 63

Martech

JUNE 22, 2023

Our understanding of customer relations has undergone a remarkable transformation in recent years. With a cookieless future getting closer and closer ( Google plans to stop using third-party cookies in Chrome by the end of 2024 ) , marketers are now trying to figure out the most efficient way to gather customer data.

Gen Z 109

Gen Z Customer loyalty Transform Shoppers 109

Search Engine Land

JUNE 22, 2023

Our understanding of customer relations has undergone a remarkable transformation in recent years. With a cookieless future getting closer and closer ( Google plans to stop using third-party cookies in Chrome by the end of 2024 ) , marketers are now trying to figure out the most efficient way to gather customer data.

Gen Z 70

Gen Z Customer loyalty Transform Shoppers 70

Unbounce

MAY 1, 2024

Updated on May 1, 2024. Grene’s mini cart transformation is a perfect reminder that sometimes, it’s the little things that count the most. Vestiaire Collective , a second-hand luxury fashion platform, faced the challenge of capturing the elusive Gen Z demographic on TikTok while promoting their new direct shopping feature.

Gen Z 59

Gen Z Shoppers Fashion Transform 59

SocialPilot

MARCH 4, 2024

Its meteoric rise, especially among Gen Z and millennials, has made it an arena where creators, brands, and tunes burgeon and thrive. Snapchat Image Sizes Snapchat , a platform celebrated for its ephemeral messages and quirky filters, has significantly transformed the realm of social storytelling.

Gen Z 104

Gen Z Transform Millennials Branding 104

Sprout Social

JULY 14, 2022

The metaverse is projected to become an $800 billion market by 2024 and tech giants are already investing millions to make this dream a reality. Fortnite and Roblox are some of the largest metaverses, offering brands the opportunity for impactful collaboration, especially those that target Millennials and Gen Z.

Branding 111

Branding Fashion Gen Z User-Generated 111

Rock Content

JANUARY 18, 2021

This becomes clear when we see a report produced by Canaccord Genuity , which estimates that spending on digital media will increase almost 15% by 2024, making it account for three-quarters of all investment made in advertisement. Source: DigitalCommerce 360. It is a natural growth following the adoption of online media by the population.

Market Trends 128

Market Trends Content Marketing Gen Z User-Generated 128

Hubspot Marketing

AUGUST 9, 2023

For example, a presentation on social media targeted at Gen Z will differ from that targeted at Millennials. Identify one or more clear benefits for your audience they will take home. Pro tip: Always consider your audience’s knowledge level on the topic before drafting your presentation. Step 3: Be novel.

Neuromarketing 90

Neuromarketing Gen Z Energy Transform 90