SocialPilot

JULY 4, 2025

Influencer Marketing Campaigns Over 80% of marketers confirm influencer marketing as a highly effective strategy. The reason is that influencers have a strong grip on their followers’ choices. If they post honest reviews, they can influence their community’s purchasing decisions.

B2C

SocialPilot

JULY 4, 2025

Influencer Marketing Campaigns Over 80% of marketers confirm influencer marketing as a highly effective strategy. The reason is that influencers have a strong grip on their followers’ choices. If they post honest reviews, they can influence their community’s purchasing decisions.

B2C

Hubspot Marketing

NOVEMBER 25, 2024

Those traditional marketing emails are important to your overall marketing strategy, but today we’re talking about an entirely different beast. I spoke to Lia Haberman , who founded and writes the successful ICYMI newsletter and teaches social media marketing and influencer marketing at UCLA.

Promotion

Martech

JULY 18, 2025

As of early 2024, X had more than 250 million daily and 550 million monthly users. Almost 80% of them follow brands, and a majority of B2B marketers still use the platform in some form. million) and a 17.32% increase between 2024 and 2028. Ad engagements increased by 22% in 2024. And yet, the audience didn’t vanish.

Gen Z

Martech

FEBRUARY 19, 2025

Furthermore, TikTok provides various advertising options, including targeted ads and influencer collaborations, making it easier to reach specific B2B audiences. As blog posts and white papers can deliver B2B thought leadership, so can TikTok. According to the data, 15% of product discoveries begin on TikTok.

Gen Z

Orbit Media Studios

MAY 13, 2025

In 2024, Google searches were up 22% year over year. I guess old habits die hard. Other research support this. Sparktoro partners with Datos to analyze clickstream data, and found that across all categories, people are using Google more than ever. Search isnt dead. Its not dying. It may even be growing. But the use of AI is growing faster.

User-Generated

Search Engine Land

FEBRUARY 26, 2024

A new report released this month by Intero Digital ( disclosure: I previously worked with Intero ), “Revolutionizing Reach: The 2024 Digital Marketing Landscape You Can’t Ignore,” checks the yearly pulse for the digital spending and marketing activities of its SMB client list. Top digital marketing goals for 2024.

Digital Marketing

Hubspot Marketing

MARCH 19, 2024

Our 2024 State of Marketing & Trends Report went live earlier this year, and I recently dug into the data and compiled a list of key marketing recommendations for this upcoming year to answer common questions like: Which industry trends and tactics are marketers investing in? Partner with micro-influencers.

Thought Leadership

Businesses Grow

MARCH 18, 2024

SXSW 2024 was a gathering of thought leadership, providing a glimpse of “what’s next” in media, technology, and marketing, among other topics. I want to emphasize that my experience is a tiny sliver of the SXSW 2024 reality. Biggest threat in 2024 is voice fakes, in 2025, realistic video avatars.

Gen Z

Hubspot Marketing

FEBRUARY 13, 2024

While most people are trying to stick to their New Year's resolutions, marketers like myself are strategizing how to set their organizations up for success in 2024. The Top 3 Roles Marketing Leaders Plan to Hire in 2024 1. Today, you really can’t have too many creators on your marketing team.” The good news?

Thought Leadership

Sachs Marketing Group

DECEMBER 18, 2023

There are some exciting 2024 digital marketing trends on the horizon! In the fast-paced world of digital marketing, staying ahead of the curve is a constant challenge. In the realm of digital marketing , stagnation is not an option. Embracing change and innovation is key to thriving in this dynamic environment.

Digital Marketing

Buffer Marketing

SEPTEMBER 26, 2024

ICYMI by Lia Haberman Lia Haberman teaches influencer marketing at UCLA and writes a kickass marketing newsletter. It’s a marketing resource that contains social media trends, advice, feature updates, and other things we’ve published on the company’s blog. ✍️ Buy Social Bank.

Thought Leadership

Sprout Social

APRIL 18, 2024

Draft engaging post copy in seconds with AI Assist According to the 2024 Content Benchmarks Report , brands published an average of 10 social posts per day across all networks. That’s thousands of posts brands need to publish each year—way too much work for social media managers juggling strategy, reporting, influencer marketing and more.

User-Generated

Buffer Marketing

JULY 28, 2024

View this post on Instagram A post shared by BROOKI (@brookibakehouse) 💡 Related : 11 Ideas for Your Instagram Reels in 2024 ⚡ Remember : Instagram Reels are certainly a non-negotiable factor to improve your reach on the platform. ” Ryan Prior is an excellent example of posting thought leadership content on LinkedIn.

Gen Z

Buffer Marketing

JUNE 13, 2024

In a 2024 survey , 36% of consumers said they check at least two review websites or apps before reaching out to a local business. Paid channels Paid media includes PPC ads, sponsored posts, and influencer marketing, which is most often conducted on social media and search engine channels.

PR

Buffer Marketing

JANUARY 3, 2024

  Perhaps it’s something else entirely — like attracting top talent or increasing thought leadership. For influencer software company Modash , it means sharing advice related to influencer marketing. Or it can be something ambitious, like generating leads via LinkedIn. 

User-Generated

Hubspot Marketing

OCTOBER 9, 2019

of their marketing budget to social media by 2024. Organic social media is not a new strategy, but it's still something marketers should pay attention to. Influencers. Influencer marketing isn't a passing fad. Getting started with paid advertising can be a simple process. Learn more about it here.

User-Generated