Martech

JULY 17, 2024

A marketing VP’s dilemma In 2022, Emma was the confident VP of Marketing for a thriving SaaS analytics platform. Fast-forward to 2024, and Emma’s reality has shifted. Systematic market research and customer feedback must guide product iterations and refine marketing strategies.

Product Marketing 104

Product Marketing Product Transform Marketers 104

Customers.ai

JANUARY 17, 2024

Welcome to 2024, a year that’s already shaping up to be a landmark in the world of marketing. Things are moving fast and there are some truly impactful trends that will reshape the marketing landscape. So, grab your coffee, and let’s break down the marketing playbook for 2024. Well, the time has finally come.

User-Generated 84

User-Generated Marketers Marketing Analytics 84

Litmus

DECEMBER 13, 2024

These are just a snapshot of the metrics you should evaluate for your email marketing strategy. Check out our full list of email marketing metrics to help you measure the impact of your emails. Spam filtering has become so sophisticated that sometimes email marketers can get caught, too.

Email Marketing 64

Email Marketing Place Management Health 64

Animalz blog

MAY 3, 2024

The Challenges and Opportunities of Enterprise Content Marketing As we wrote in 2019 Content Trends Gleaned From 160+ Sales Calls , small companies often outperform large ones when it comes to traffic. Court Bishop and Tim Metz updated and expanded the piece in May 2024. We’ve discussed this trend at length here. )

Content Marketing 52

Content Marketing Shipping Whitepaper Customer Acquisition 52