Martech

DECEMBER 7, 2023

” That’s a landscape Du Nguyen is seeking to transform with his AR-powered gift card start-up Cardii. ” Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. The Cardii team delivered a really nice design that leveraged our new logo. 3D, dynamic.”

Transform 110

Transform CMO B2C New Technology 110

Martech

JANUARY 26, 2024

A: AI is going to create a lot of redundancies in technology. So your tech stack, where you have all these point solutions to do specific things, there’s a very good chance that at some point in 2024, AI will make a lot of software you currently use obsolete. We create new career paths.” We’re adaptable.

Transform 91

Transform New Technology Marketing Automation Platform SEO 91

Rock Content

DECEMBER 20, 2023

By choosing to undergo a rebranding process, companies aim to communicate both internal and external changes, such as mergers, shifts in executive vision, new technologies, or competitors. The new visual identity marked a significant change, replacing the traditional cursive font of the logo with a more modern approach.

Transform 52

Transform Pharmaceutical Branding Communications 52

Marketing Insider Group

JULY 21, 2020

Traditional market research often falls short when new technology and new ideas have the potential to become game-changers. Mobile Commerce Will Rise to 44 Percent of Digital Commerce by 2024. Content marketing needs to lead this transformation. Now let’s look at some of the hard data.

Millennials 221

Millennials Whitepaper Transform Gen Z 221

Martech

MARCH 7, 2024

Dig deeper: How to transform customer experience with AI 2. We are all operating on the cusp of transformational opportunity – embrace it I know we are surrounded by AI hype, but it is true that traditional metrics of marketing success are being questioned, including the intrinsic value of creative work. If not, re-think and adjust.

New Technology 128

New Technology Transform Outbound Marketing Thought Leadership 128

Search Engine Land

DECEMBER 28, 2023

Merchant Center Next Google officially unveiled a new, simplified version of Merchant Center, called Merchant Center Next (MCN), at Google Marketing Live 2023. MCN will officially replace Google Merchant Center in early 2024. Microsoft Advertising launched a series of new generative AI tools for advertisers.

User-Generated 128

User-Generated Retail Non-Profit Advertising 128

Martech

FEBRUARY 27, 2024

AI is going to completely transform marketing. It is the enabling technology that will give us the ability to manage, analyze, and act upon the customer data we’ve collected to truly personalize and enhance the customer experience and journey. The post MarTech in 2024: Who will be the enterprise and vendor winners and losers?

Transform 108

Transform CMO User-Generated Customer loyalty 108

Duct Tape Marketing

OCTOBER 8, 2023

One major trend to note involves digital transformation. This demand aligns perfectly with a key strength of fractional CMOs: their vast experience across multiple companies gives them an edge when implementing new technologies or refining current marketing strategies.

CMO 73

CMO Price Transform Marketing Strategy 73

Hubspot Marketing

APRIL 5, 2024

That includes planning for changes in an uncertain market and adapting to new technology like AI. Although it’s become the new gold, a whopping third of B2B marketers don’t have data that’s good enough, while a fourth has the data but doesn’t know how to turn it into something usable. So, in 2024, data makes all the difference.

B2C 110

B2C SEO Transform Marketing 110

Unbounce

APRIL 19, 2024

Updated on April 16, 2024. Learn how they transformed hundreds of abandoning visitors into leads in one month. The challenge: Increase conversion rate without needing new resources Campaign Monitor wanted to increase customer sign-ups but looked to leverage their existing content. 20 min read Kobe and Jordan. LeBron and Magic.

User-Generated 52

User-Generated Transform eBook Non-Profit 52

Rock Content

JANUARY 18, 2021

Without face-to-face activations and with limited possibilities for physical interactions, all businesses had to look at their Digital Marketing plans with a new perspective. The strategy can be applied in the different phases of the consumer’s journey , from attraction to the transformation into a brand advocate.

Market Trends 123

Market Trends Content Marketing Gen Z User-Generated 123

Jeff Bullas

DECEMBER 7, 2022

For arguably the first time since the ’60s, that transformation was both bottoms up – new businesses and even whole new sectors sprung up spurning new unicorns such as in fintech (Cellulant) and telecommunications (the MTN Group and Econet Global) sprung up and engulfed the continent.

Health 202

Health Non-Profit Food Energy 202