Remove 2024 Remove PR Remove Thought Leadership
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Top 5 Use Cases for AI Personalization in Marketing

Hubspot Marketing

Personalization at Scale According to HubSpot’s 2024 State of Marketing Report , 77% of marketers who use generative AI say it helps them create more personalized content. Thought Leadership Yes, you can use AI to identify thought leadership opportunities. Let me explain.

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Every Team Should Know Its Earned Media Value — Here's Why

Hubspot Marketing

They pour money into ads and PR, hoping to buy attention. Channels That Drive Earned Media Value Public relations (PR): Getting your brand featured in news articles, magazines, TV, or radio through strategic outreach for free. billion in 2024. Most brands chase exposure. And, it works if you have deep pockets. But if you dont?

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SEO in the AI Era: 3 Ways to Adapt Your Strategy (and how to get AI to mention your brand)

Orbit Media Studios

This is a highly speculative point of view at one point in time, October 2024. Around 60% of searches lead to no clicks and no traffic to websites, as of May 2024. One study by Zapier from July 2024 showed that commercial intent phrases are less likely to show AI overviews. As of May 2024, the use of Google is holding steady.

SEO 107
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How to Create an SEO Budget for Max ROI

Hubspot Marketing

For instance, if you want to improve your domain authority through quality backlinks, you might want to hire a PR firm to help secure thought leadership opportunities. Speaking as a former PR person, I can tell you that media outreach is a specialized skill that’s definitely worth outsourcing.

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Share of Voice: What It Is and How to Calculate It

SocialPilot

Channels like PR, SEO, paid ads, and social media accord your brand the chance to own its space and rise above the competition. Lets explore how to calculate the share of voice of your brand across channels SEO, social media, PR, and advertising. Tools like Cision or CoverageBook can help you collect data on your brands PR mentions.

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6 Best AI Search Optimisation Agencies in 2025: UK, EU & U.S.

Exposure Ninja

Avenue Z : Avenue Z focuses on AI brand visibility and reputation, blending PR, product optimisation and structured content to influence how brands are represented in AI-generated answers. Thought Leadership Top agencies in this space are educating their clients and audiences on how AI is reshaping search.

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Post Performance Report: Masterful examples of executive brand advocacy

Sprout Social

Despite the risk, many grow their followings by regularly sharing brand content, thought leadership and even a peek into their personal lives. When CEO, Marc Benioff, published his first LinkedIn post on October 30, 2024, it rocked the network’s algorithm.