Martech

FEBRUARY 21, 2025

Marketing leaders have long relied on various techniques to measure and communicate their impact, but traditional digital attribution methods often fall short. This limitation has fueled a growing interest in marketing mix modeling (MMM). Processing.

Marketing Mix 122

Marketing Mix Finance Analytics Marketers 122

Martech

DECEMBER 16, 2024

The marketing world is rapidly changing, and staying ahead means focusing on what truly matters. From rethinking how success is measured to embedding privacy-first principles into your strategies, 2025 is all about smarter approaches and meaningful outcomes. The time to act is now. Which of these priorities will you tackle first?

Transform 124

Transform Marketers Customer loyalty Marketing 124

Hubspot Marketing

APRIL 15, 2025

And dont just take my word for it weve surveyed over 1,000 social media marketers to bring you data-backed insights on how TikTok is reshaping the marketing landscape. In this article, I'll share the latest of our 2025 State of Social findings to help give your brand or business TikTok profile the visibility it deserves.

Social Media Marketing 81

Social Media Marketing Marketers Marketing Influencer Marketing 81

Marketing Insider Group

NOVEMBER 4, 2024

To unlock their full potential, you must integrate AI and automation into a broader marketing strategy that includes human insight, creativity, and the expertise of marketing professionals who understand how to align technology with business goals. As Sagefrog’s 2025 B2B Marketing Mix Report notes, AI and automation are critical.

Transform 52

Transform Marketing Mix User-Generated eBook 52

Martech

DECEMBER 21, 2021

Marketing ops will overtake advertising ops. What’s the latest with advertising operations? While advertising has always taken the largest portion of the marketing budget, the function itself has not been trendy as of late. According to Statisa , global digital advertising spend will rise to $645.8

Marketers 142

Marketers Marketing Advertisers Advertising 142

Neil Patel

APRIL 9, 2021

A good example is Wanderlust TV: If live events are part of your marketing mix, OTT is the way to go for you and your brand. As a marketer, you may be wondering how to use VOD and OTT to bring in revenue. M onetizing OTT Advertising. Video Advertising Networks. VANs connect you to marketers looking for ad space.

User-Generated 104

User-Generated Advertisers Advertising Price 104

Econsultancy

FEBRUARY 23, 2022

Gaming and home entertainment in all their forms have soared thanks to the pandemic, creating an unprecedented opportunity to marketers and advertisers, who are intent on reaching these newly captive audiences. By 2025, it is predicted that European gamers will number more than 367 million. In-game advertising.

Entertainment 82

Entertainment Advertisers Advertising Gen Z 82