Remove 2025 Remove B2C Remove Copywriting
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IAB expects digital advertising growth to slow considerably this year

Martech

year-over-year) CTV (+13.8%) and social media (+11.9%) all expect double-digit growth, according to the study, 2025 Outlook: A Snapshot into Ad Spend, Opportunities and Strategies for Growth. Indeed, the highest-growth channels in the 2025 projections deliver video and full-funnel opportunities from branding to commerce. Why we care.

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How to get your email marketing ready for iOS 18

Martech

Dig deeper: What every marketer should watch for in 2025 This is particularly concerning given the already unreliable open rate data due to Mail Privacy Protection. Rethinking copywriting. Adapt email content and copywriting strategies using data and insights. When Gmail introduced tabs, it initially cut click-through rates.

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Unlock Email Campaign Potential: Proven Strategies for 2025

Litmus

How you build an email campaign varies widely between B2C vs. B2B, by demographics like region or stage of life, and by whether or not they’ve already purchased from you. Email copywriters, designers, and developers can refer back to an email campaign planning template to ensure what they’re doing is correct and that there’s no scope creep.

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17 marketing job descriptions for hiring managers to attract ideal candidates

Hubspot Marketing

Clear copywriting and editing skills. A social media coordinator is the top priority hire for 2025 in marketing teams, according to HubSpot’s 2025 State of Marketing. Likewise, content marketing ranked in the top three for B2C. Conduct research for key marketing campaigns. BA/BS is a plus, but is not required.

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Email Marketing Trends for 2025: Insights to Elevate Every Send

Litmus

In fact, 34% of email marketers already use AI for copywriting at least occasionally, making it the most common AI-assisted task. This includes everything from copywriting and email design to email segmentation and testing. This includes everything from copywriting and email design to email segmentation and testing.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Zippia) 76% of marketers using generative AI apply it for basic content creation and copywriting tasks. HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. SAS) Smartphone analytics predict a 25% increase in mobile traffic by 2025, according to the Ericsson Mobility Report.

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Best Email Opening Lines for 2025: Over 100 Examples — & AI Email Super Hacks!

Customers.ai

Don’t forget, now that generative AI like ChatGPT has entered the marketing scene, there’s a new AI email marketing copywriter on your team. A/B Testing : AI-powered email copywriting tools can conduct A/B tests on different versions of email copy to determine which performs better. We’ll get more into that later.