Martech

JANUARY 15, 2025

Here are some predictions about where brands can find opportunities and innovation in 2025 in order to gain an edge in the rapidly changing space. And this is even more pronounced among younger generations like Gen Z (49%) and Millennials (41%), he said. as the date for a likely ban approaches.

Gen Z

Sprout Social

OCTOBER 11, 2024

As you plan for 2025, consider how the changing face of sports marketing could align with your strategy and goals. Many brands who have successfully reached Gen Z audiences cite increased interest in women’s sports as the primary way they’ve been able to reach that demographic.

Transform

Sprout Social

JANUARY 30, 2025

According to The 2025 Sprout Social Index , around three-quarters of marketing leaders say organic and paid social media marketing are top priorities for their organization. Nathan Jun Poekert, CMO, General Idea Nathan Jun Poekert has built a name for himself on LinkedIn.

CMO

Sprout Social

JULY 31, 2025

In the Q2 2025 Sprout Social Pulse Survey, 49% of consumers said if a brand was unresponsive to them on social media, they might try reaching out on another platform, but 19% said they never would. Some 40% of social media users think it’s cool when brands jump on trends (though Gen Z is more likely to think so than older generations).

Gen Z

Businesses Grow

DECEMBER 16, 2024

Forrester predicts that more than 50% of B2B buyers, particularly younger ones, will rely on social media and their value network to help make purchase decisions in 2025. Research shows that Gen Z is the fastest-growing audience on Pinterest, making up 42% of its global user base. The sources of B2B influence have shifted.

Gen Z

Martech

JANUARY 19, 2025

If TikTok disappears, Gen Z wont stop searching theyll simply look elsewhere. Anthony Poliseno, CMO of Magnolia, is keeping an eye on new platforms that could replace TikTok. in 2025, including 23% who considered it very likely. Decentralized creator cooperatives? Mixed reality social platforms?

Gen Z

Marketing Insider Group

OCTOBER 25, 2021

To put it simply, the marketing strategy is no longer only the responsibility of the chief marketer or CMO. Gen Z Will Continue to Influence Marketing More Than Millennials. million for the previous “generation x”. By 2030 this percentage is expected to drop to just under 37% as Generation Z starts to come of age.

Market Trends