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How a human-centric approach could fix reputational disasters in 2025

Martech

A PR crisis is one of the most daunting things an organization can face. This wasnt just a PR disaster for one company it was an industry-wide lightning rod for broader discussions about healthcare accessibility and corporate accountability. In general, public trust in companies across the board simply isnt very strong. Processing.

PR 80
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Every Team Should Know Its Earned Media Value — Here's Why

Hubspot Marketing

They pour money into ads and PR, hoping to buy attention. In this article, Ill break down what EMV is, why EMV isnt just your marketing teams concern, how to calculate EMV to prove its impact, and real-world examples of brands doing it right. I talked to Mia Jozipovi , content and marketing strategist for Siterice.hr.

PR 101
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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

(MarketingEvolution) Over 80% of marketers report that their decisions are now predominantly data-informed. SAS) Smartphone analytics predict a 25% increase in mobile traffic by 2025, according to the Ericsson Mobility Report. SmartInsights) Leading marketers are 1.6 billion by 2025. market share. billion by 2030.

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Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

Amazon, Meta and Alphabet to account for half of ad market in 2025, thanks to acceleration from Covid-19. Thanks to a boost in social and ecommerce advertising over the course of the pandemic, new research from WARC Data suggests Amazon, Meta and Alphabet could account for half of a potential $1 trillion advertising market by 2025.