Remove 2025 Remove Influencer Marketing Remove Thought Leadership
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Social media statistics shaping Australia’s digital landscape in 2025

Sprout Social

In 2025, the number of active internet users is forecast to exceed 23.3 In 2025, social media ad spending is projected to reach US$4.73 Beyond 2025, social media usage by age will likely shift. The law takes effect in late 2025. Marketers should focus predominantly on the 2534 age group. billion (AU$7.5

Gen Z 58
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How to maintain authenticity in your social media strategy — even with AI

Hubspot Marketing

And the vast majority of marketers responding to our 2025 Marketing Trends Survey say that AI is making a significant impact on their work, to the tune of nearly 80%. And just 18% of marketers say influencer marketing is their top-performing content. Educational content ranks lowest. Same goes for DMs.

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Social Media SEO: Actionable Guide to Boost Visibility

SocialPilot

Share Authoritative Content :Sharing authoritative content such as data-driven updates, thought leadership pieces or in-depth guides establishes your credibility and increases shares and engagement, which are crucial ranking signals. Example: Live: Master Social Media SEO in 2025 Top Tips!

SEO 116
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11 marketing leaders who put social media first

Sprout Social

According to The 2025 Sprout Social Index , around three-quarters of marketing leaders say organic and paid social media marketing are top priorities for their organization. To be a marketing leader who fully understands socials potential, you need trusted inspiration and guidance.

CMO 94
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Every Team Should Know Its Earned Media Value — Here's Why

Hubspot Marketing

Influencer marketing: When influencers, bloggers, or vloggers organically hype up your product/service to their audience. Word-of-mouth: The strongest marketing tool people recommending your brand to friends, family, business partners, teammates, etc. For influencer marketing: Use engagement + view-based EMV.

PR 101
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Video Marketing 101: How to Build a Successful Strategy in 2025 (+ Examples & Pro Tips)

Buffer Marketing

LinkedIn is best for thought leadership or behind-the-scenes video content. Modash Modash is an influencer marketing tool that has recently doubled down on its YouTube strategy. 💡 Learn more : Social Media SEO in 2025 2. Instagram Reels are suitable for polished short-form videos.

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What to Leave Behind and What to Adopt in 2020 | Taking Stock of Your Marketing Strategy

Adobe Experience Cloud Blog

There are some exciting predictions about what lies ahead for marketing in my news feeds these days. Like many of us, I’m clicking and reading quite a few of these futuristic articles because I want to be aware of how marketing will innovate in 2025 and beyond.