2025 Influencer Marketing Thought Leadership 
Sprout Social
MARCH 13, 2025
In 2025, the number of active internet users is forecast to exceed 23.3 In 2025, social media ad spending is projected to reach US$4.73 Beyond 2025, social media usage by age will likely shift. The law takes effect in late 2025. Marketers should focus predominantly on the 2534 age group. billion (AU$7.5
SocialPilot
JANUARY 16, 2025
Share Authoritative Content :Sharing authoritative content such as data-driven updates, thought leadership pieces or in-depth guides establishes your credibility and increases shares and engagement, which are crucial ranking signals. Example: Live: Master Social Media SEO in 2025 Top Tips!
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Hubspot Marketing
MAY 20, 2025
And the vast majority of marketers responding to our 2025 Marketing Trends Survey say that AI is making a significant impact on their work, to the tune of nearly 80%. And just 18% of marketers say influencer marketing is their top-performing content. Educational content ranks lowest. Same goes for DMs.
Sprout Social
JANUARY 30, 2025
According to The 2025 Sprout Social Index , around three-quarters of marketing leaders say organic and paid social media marketing are top priorities for their organization. To be a marketing leader who fully understands socials potential, you need trusted inspiration and guidance.
Buffer Marketing
APRIL 22, 2025
LinkedIn is best for thought leadership or behind-the-scenes video content. Modash Modash is an influencer marketing tool that has recently doubled down on its YouTube strategy. 💡 Learn more : Social Media SEO in 2025 2. Instagram Reels are suitable for polished short-form videos.
Hubspot Marketing
APRIL 23, 2025
Influencer marketing: When influencers, bloggers, or vloggers organically hype up your product/service to their audience. Word-of-mouth: The strongest marketing tool people recommending your brand to friends, family, business partners, teammates, etc. For influencer marketing: Use engagement + view-based EMV.
Sprout Social
JUNE 11, 2025
Influencer marketing is a proven driver of social media growth. Yet, critical steps in the planning phase—navigating rates, pricing structures and influencer marketing campaign details—often leave brands unsure where to begin. It’ll keep you organized and provide more context on the influencer.
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