Hubspot Marketing

JANUARY 16, 2025

The numbers matter : Over half of marketing decisions are influenced by marketing analytics. 87% of marketers reported that data was their companys most underutilized asset. As a content manager for businesses, these insights guide 80% of my content creation for the year. Source Scoring AI-generated content.

Analytics

Sprout Social

DECEMBER 12, 2024

Beyond Meats posts more closely resemble a stream of consciousness than a thorough marketing plan. Currys is a case study in how to bring an established brand into the social media sphere by appealing to audience interests, humanizing the brand and establishing trust with new generations. They also understand their audience.

Gen Z

Hubspot Marketing

JULY 7, 2025

I tested this out on a recent flight and managed to create an entire 2025 marketing campaign in about an hour. Graphics generation and iteration. The new ChatGPT equation for AI-savvy marketers is this: deep research + your brand standards + o3-generated prompt + in-app editing = full graphics pipeline.

User-Generated

Backlinko

MAY 31, 2025

A social media calendar is a planning tool to organize your ideas, coordinate with your team, and manage a consistent posting schedule all in one place. Siloed Planning Siloed planning = Missed opportunities. When you isolate social from your broader marketing plan, it creates a disconnect.

User-Generated

Backlinko

JULY 1, 2025

In 2025, the most effective marketing doesn’t come from expensive ad campaigns or complicated funnels. Grab Attention with Short-Form Videos Effort Impact Budget Moderate High Free to low Short-form video is hands down the best marketing idea for small business owners in 2025. Take Edeles Candles, for example.

Marketers

Backlinko

MAY 12, 2025

Here are the platforms you can manage with Buffer: Facebook Instagram Threads TikTok LinkedIn YouTube X/Twitter Pinterest Google Business Profile Bluesky Mastodon Heres what I love about Buffer: Manage Your Content Workflow with a Built-in Kanban Board Buffer gives you a simple, visual way to manage your entire content workflow.

Management

Spiralytics

MAY 2, 2025

As businesses rely more on data-driven decision-making in 2025, the demand for clear, intuitive, and interactive visualizations continues to grow. NucleausResearch ) In 2019, the global data visualization market size stood at USD 8.85 of marketers said that over 75% of their content this year was all about visuals.

Transform

SocialPilot

JULY 16, 2025

The LinkedIn Benchmarks 2025 Report by Socialinsider shows that the multi-image carousels have the highest average engagement rate of 6.60%, surpassing all other content forms. Increased Brand Visibility and Lead Generation Businesses can also create LinkedIn carousel ad campaigns to demonstrate their expertise without hard-selling.

Thought Leadership

SocialPilot

MARCH 10, 2025

Memes have evolved from simple internet jokes to valuable marketing tools , shaping cultural conversations and driving engagement. Conventional marketing struggles to stand out as users long for authenticity and humor over sales ads. Meme marketing slides past consumer defenses and fosters authentic connections.

Gen Z

Spiralytics

AUGUST 10, 2025

As businesses rely more on data-driven decision-making in 2025, the demand for clear, intuitive, and interactive visualizations continues to grow. NucleausResearch ) In 2019, the global data visualization market size stood at USD 8.85 of marketers said that over 75% of their content this year was all about visuals.

Transform

Buffer Marketing

JULY 29, 2025

Whatever your strategy is, you can mix-and-match tools from this list to bring your social media marketing plan to life. Buffer Best social media marketing tool for creators and small business owners Free plan/trial available : Yes. All paid plans also have a 14-day free trial. Let’s get into it.

Social Media Marketing

Adobe Experience Cloud Blog

DECEMBER 17, 2019

There are some exciting predictions about what lies ahead for marketing in my news feeds these days. Like many of us, I’m clicking and reading quite a few of these futuristic articles because I want to be aware of how marketing will innovate in 2025 and beyond. In the article, Frédéric Dubut, Senior Program Manager at Bing says.

Marketing Strategy

Marketing Insider Group

FEBRUARY 5, 2024

(Zippia) 76% of marketers using generative AI apply it for basic content creation and copywriting tasks. Insider Intelligence) 61% of marketers consider AI a crucial component of their data strategy. DemandSage) Image Source: Bloggers Passion 88% of marketers plan to increase or maintain their investment in SEO.

Digital Marketing

Sprout Social

JUNE 11, 2024

It supports recruitment Starting in 2025, there’ll be fewer high school graduates in the United States, a trend known as the enrollment cliff. Our office uses an integrated marketing plan every year, and we map that directly to the College’s strategic direction,” explains Grimes.

Education

Marketing Insider Group

OCTOBER 25, 2021

But aspects more traditionally considered as marketing’s domain are cited too: up-to-date technology, personalization, an easy mobile experience, brand image, and design all add up to the overall customer experience. Your marketing goals and objectives must align with the overall goals of your business. Source: [link].

Market Trends

SocialPilot

JANUARY 15, 2024

A research by Hubspot shows that 17% of marketers include live videos on social media platforms as a part of their marketing strategy. Among all the social media channels, YouTube is preferred by 88% of marketers for uploading videos. On average, Facebook users spend 26 minutes per day watching videos on the platform.

Video Marketing

Martech

APRIL 3, 2023

Conversational marketing offers a more effective way for all types of businesses — ecommerce, real estate, online coaching, brick-and-mortar stores, restaurants and more — to build and manage relationships that drive success. This ultimately leads to higher conversion rates and stronger customer relationships.

Conversational Marketing

Marketing Insider Group

NOVEMBER 30, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 30, 2010 Subscribe Internet Trends From The Web 2.0 Summit Share The 7th Annual Web 2.0

Telemarketing

Vertical Response

MARCH 22, 2024

This is a world where your office can be anywhere with an internet connection, and your market is not restricted by geographical boundaries. With e-commerce projected to represent nearly 25% of global retail sales by 2025, and revenues expected to reach a staggering $8.1 This is a testament to the power of monetizing knowledge.

Affiliate Marketing

Hootsuite

AUGUST 16, 2023

74 artificial intelligence statistics for marketers Artificial intelligence growth statistics The pace at which businesses and individuals are adopting AI has not been seen with other emerging technologies. Source: Similarweb Chat GPT reached 100 million users faster than any other app. will use generative AI by 2024.

Marketing Plan

Econsultancy

DECEMBER 13, 2021

Amazon, Meta and Alphabet to account for half of ad market in 2025, thanks to acceleration from Covid-19. Thanks to a boost in social and ecommerce advertising over the course of the pandemic, new research from WARC Data suggests Amazon, Meta and Alphabet could account for half of a potential $1 trillion advertising market by 2025.

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