Unbounce

JANUARY 6, 2025

Updated on January 6, 2025. Content downloads : Offering ebooks, whitepapers, and other resources. Step 8: Double-check that you have the proper analytics tracking in place Set up analytics to monitor the performance of each page in your funnel. 14 min read Ahh, the funnel.

User-Generated

SocialPilot

JUNE 26, 2025

The statistics for 2025 show that there are 5.24 Whether you’re trying to reach decision-makers, build your authority, recruit talent, or generate leads, LinkedIn is the place to be, especially if your business sells to other businesses or offers high-value services. billion active social media users worldwide.

Gen Z

Backlinko

MAY 31, 2025

A social media calendar is a planning tool to organize your ideas, coordinate with your team, and manage a consistent posting schedule all in one place. How to Create a Social Media Calendar that Works Youve got plenty of ideas, but theyre all over the place. Some get posted, most get forgotten. Ive been there.

User-Generated

SocialPilot

JULY 4, 2025

There was a time when social media was just a place for B2C brands to build awareness. But in 2025? This guide covers everything you need to know about B2C social media marketing in 2025, from campaign ideas to best practices that drive real sales through your business accounts. Post pretty pictures. Run contests. Count likes.

B2C

SocialPilot

JULY 4, 2025

There was a time when social media was just a place for B2C brands to build awareness. But in 2025? This guide covers everything you need to know about B2C social media marketing in 2025, from campaign ideas to best practices that drive real sales through your business accounts. Post pretty pictures. Run contests. Count likes.

B2C

Animalz blog

JULY 22, 2025

“What ended up building out was a 40-person organic marketing organization … starting with content as the place to move the needle.” Can you paint a picture of us for us, of what it was like when you first started and then what is it like, you know, in May of 2025? 05:18) This shows the size and ambition of Mallory’s team.

SEO

Exposure Ninja

JULY 18, 2025

With the right SEO strategy in place, your website was well-positioned to rank at the top of Google or Bing. If you’re ready to secure your place in the future of search, this is where to start. Just look at ChatGPT, whose weekly users have climbed from 1 million in November 2022 to 800 million as of July 2025.

User-Generated

MarketingOps

APRIL 30, 2025

My background and why it matters in the MQL story My perspective – often labeled as unique, though hardly unprecedented – on the still-relevant role of MQLs in 2025, was born out of several from-scratch instrumentations of B2B account-based marketing (ABM) motions across various SaaS businesses. What will take its place?

Whitepaper

Hootsuite

FEBRUARY 14, 2025

How the YouTube algorithm works in 2025 YouTubes recommendation system delivers personalized video suggestions based on each users viewing habits, engagement patterns, and content preferences. YouTube recommends videos in three different places on the platform. Get real results after one month. Soon, YouTube changed tack again.

Analytics

Hubspot Marketing

MARCH 10, 2025

I set out to discover if B2B telemarketing is dead in 2025, or if its due for a comeback. I talked to sales experts and dug into data to find out whether cold calling still has a place in the modern sales strategy. Based on everything Ive learned, I believe B2B telemarketing still deserves a place in most companys sales strategies.

Telemarketing

Hootsuite

MARCH 31, 2025

But it cant take the place of a skilled social media manager, brand-aware copywriter, or accomplished graphic designer. That includes everything from meeting transcripts to technical whitepapers to collections of notes gathered from multiple stakeholders. It makes teams faster and more agile.

User-Generated

DirectMail2.0

FEBRUARY 12, 2025

Transcript: thank you for coming to our webinar today I would assume that most of you guys have been to one of our I guess 0:05 every other month panels um the goal here is to educate and stay on The 0:11 Cutting Edge of what is new and different in marketing in its relation to direct mail so as we have done before 0:18 we’ve assembled a panel (..)

Direct Mail

Marketing Insider Group

JULY 21, 2020

Conventional wisdom has pounded the point home that by 2025 (or in some versions of the myth, by 2030), millennials will become three-fourths of the nation’s workforce. If you read marketing publications as much as I do, you’ve seen your fair share of blog posts, white papers, and videos that reference it. Billion in 2025.

Millennials

Marketing Insider Group

OCTOBER 25, 2021

Employee engagement requires you to make your workplace such an attractive place to work that your employees’ happiness will spill on over onto the customers. Involvement in creating blog posts, videos, white papers, and other “official” marketing content, creating a platform on which they can showcase their expertise.

Market Trends

Martech

MARCH 22, 2022

Research firm Radicati predicts email users, volume and revenue will grow through 2025: The addressable market of email users will increase from more than 4.1 Daily email volume, both individual and commercial, will grow an estimated 4% a year through 2025. billion in 2025. billion users as of 2021 to 4.5 billion in 2021 to $97.1

Email Marketing

AWeber

MAY 22, 2024

In the example below, the company uses a landing page to promote its Inspire 2025 conference. Its purpose is to capture visitor information in exchange for something of value, like an ebook, template, or white paper. Your landing page is your single most important asset as a business owner.”

Whitepaper

Tiecas

APRIL 23, 2024

Gartner’s prediction that 80% of B2B sales interactions will take place in digital channels by 2025 underscores this transformation. Builds trust and authority: By providing informative content (blogs, whitepapers, case studies), manufacturers establish themselves as thought leaders and trusted advisors.

Manufacturing

Rock Content

APRIL 27, 2020

Well-placed affiliate links are at the right place at the right time and have higher conversion rates because of that. According to research published by CNBC , almost three-quarters of the world will use just phones as their main mean to access the internet by 2025. How to become an affiliate marketer and make money with it?

Affiliate Marketing

Businesses Grow

JANUARY 8, 2024

We want our own place.” The day I finished writing my book, McKinsey published a white paper claiming community is the next big thing in marketing. Furthermore, it’s projected that by 2026, global social commerce sales will reach a whopping $6 trillion , with the US having approximately 108 million social buyers by 2025.

Gen Z

Exposure Ninja

MAY 23, 2025

The most budget-friendly content types are standard blog posts and email marketing, especially when lists and automations are already in place.” Lets say your audience downloads white papers, watches long-form videos on YouTube, reads email newsletters, and hangs out on LinkedIn. appeared first on Exposure Ninja.

Content Marketing