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Customer experience tools and strategies: 2025 Predictions

Martech

Digital, in-store, mixed phygital journeys theyre all on the table in 2025. The main message for marketers is to bring everything together. This will lead to higher demands for all digital experiences to be accessible in 2025. Now, theres no looking back. These experiences will be powered by AI.

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2025 GTM forecast: Key shifts redefining the future of go-to-market strategy

Martech

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. This may be the largest window into the minds of the F2000 C-suite yet assembled, including the bases for some pretty clear forecasts for 2025 and into 2026.

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How to tell if it’s real AI or just automation at a higher price

Martech

2025 is shaping up to be the year of AI or is it? Every martech vendor seems to be slapping an “AI-powered” label on their products, promising everything from hyper-personalization to predictive insights. It’s a question every marketer should be asking. Processing. See terms.

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The 9 Reports Every Marketing Leader Wants to See

The Marketing Operations Leader

Join us on Thursday, March 6, at 2 PM ET for an exclusive encore webinar featuring Stephen Cave, Product Manager at World Vision Canada, and Rohan Bhatt, Senior Product Marketing Manager at Adobe. and SMB only $600K, you may want to shift messaging, pricing, or focus. Register now to save your spot!

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AI-powered martech releases and news: April 3

Martech

The key to comedy is timing: Two days ago, Microsoft increased the price for Power BI Pro by 40 percent. If the AI startup maintains this rate, its annual revenue could reach its 2025 target of $12.7 Goose smashes golden egg: Automated AI bots seeking training data threaten Wikipedia project stability.

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A/B testing for pricing: How to experiment with pricing in 2025

Unbounce

/ A/B Testing A/B testing for pricing: How to experiment with pricing in 2025 By Josh Gallant. Updated on January 11, 2025. 23 min read Building a product creates momentum. Youre creating, testing, and iterating untilfinallyyou have something you can bring to market with confidence. What is price testing?

Price 52
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A/B testing for pricing: How to experiment with pricing in 2025

Unbounce

/ A/B Testing A/B testing for pricing: How to experiment with pricing in 2025 By Josh Gallant. Updated on January 11, 2025. 23 min read Building a product creates momentum. Youre creating, testing, and iterating untilfinallyyou have something you can bring to market with confidence. What is price testing?

Price 52