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Content Marketing ROI: Measuring What Really Matters in 2025

Marketing Insider Group

In 2025, the answer isn’t just in raw numbers—it’s in understanding which metrics genuinely reflect growth, engagement, and revenue. But in 2025, smart marketers recognize that these numbers can be misleading. Content Personalization and ROI Content personalization has become table stakes in 2025.

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The future of the martech stack and marketing operations is ‘unstructured’

Martech

The impact and importance of unstructured data management is going to be my theme in 2025 because I believe generative AI will make this a pressing challenge. The findings were featured in a whitepaper published in 2023. Keep an eye on how this gets rolled out in new features and/or embedded capabilities later in 2025.

CRM 95
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The 9 SEO KPIs You Need to Know to Track Your Organic Growth in 2025

Animalz blog

Why it matters: ROI calculations transform SEO from a cost center to a profit center. places to download an ebook, whitepaper, etc). The post The 9 SEO KPIs You Need to Know to Track Your Organic Growth in 2025 appeared first on Animalz. It connects SEO activities directly to revenue outcomes.

SEO 67
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10 Best Social Media Platforms for Businesses in 2025

SocialPilot

The statistics for 2025 show that there are 5.24 Turn blog posts, webinars, or whitepapers into short carousels, quotes, or quick how-to updates. Make and share tutorials, trends, and transformations that work best for discovery. The post 10 Best Social Media Platforms for Businesses in 2025 appeared first on SocialPilot.

Gen Z 40
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LinkedIn Carousel Posts: Specs, Steps And Examples

SocialPilot

The LinkedIn Benchmarks 2025 Report by Socialinsider shows that the multi-image carousels have the highest average engagement rate of 6.60%, surpassing all other content forms. Here are some ways in which LinkedIn carousel posts can transform your LinkedIn strategy and help your content get more visibility: 1.

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The future of ecommerce: Insights from 200+ retailers by Digital Marketing Depot

Martech

The State of Product Discovery in Digital Commerce 2025 report, based on insights from 200+ retailers, reveals how AI is transforming ecommerce. Shoppers expect fast, accurate, and personalized search resultsbut many retailers still struggle with product discovery.

Retail 111
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How to Optimise Your Website for AI Search in 3 Steps

Exposure Ninja

Just look at ChatGPT, whose weekly users have climbed from 1 million in November 2022 to 800 million as of July 2025. ” This isn’t traditional SEO ; it’s not a passing trend , and it’s definitely not something you can afford to ignore in 2025 and beyond. A SimilarWeb report found that organic visits to top U.S.